Marketing Manager, Customer Lifecycle Management at AMP Limited

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

27 Sep, 26

Salary

0.0

Posted On

29 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lifecycle Marketing, CRM, Customer Retention, Marketing Automation, Data Analysis, A/B Testing, Segmentation, Personalization, Customer Journey Mapping, Stakeholder Management, Digital Banking, Regulatory Compliance

Industry

Financial Services

Description

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking. For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future. Help people create their tomorrow, while you create yours We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years. If we do our job well, we genuinely add to the prosperity of our country and its people. How you’ll make an impact AMP Bank has launched a new mobile only experience, AMP Bank GO. This new division targets small businesses, sole traders and everyday Australians. It’s a new, mobile only digital bank with new products, delivered with killer features, to bring value, ease, security and personalisation to all Australians. And it’s delivered with an attitude that makes our audiences pay attention. For Marketing, our function is responsible for developing compelling solutions, offers and experiences for our customers. As the Marketing Manager, Customer Lifecycle Management, you will drive customer growth and long-term value for AMP Bank GO by designing and optimising end‑to‑end lifecycle marketing journeys. Using data, segmentation and Martech, you’ll turn onboarding into activation, deepen engagement and increase retention through personalised, behaviour-led experiences across channels. You’ll make an impact by: * Design & optimise lifecycle journeys across onboarding, activation, engagement, cross-sell and win-back * Own the lifecycle roadmap aligned to growth, retention and customer value outcomes * Lead segmentation & personalisation to drive funding, usage and product adoption at scale * Run experimentation programs (A/B, multivariate) to continuously improve performance * Partner cross-functionally to embed lifecycle thinking across channels, in-app experiences and customer journeys What you will bring to the team * Experience in lifecycle, CRM, retention, engagement or customer marketing in financial services * Experience within banking, lending, superannuation, insurance or another regulated financial services environment, with a minimum of 2 years preferred. * 2+ years experience to build and optimise end-to-end journeys in marketing automation platform such as Braze, Salesforce Marketing Cloud, Iterable or equivalent. * Strong data fluency, with the ability to independently analyse performance * Proven experience designing and running structured experimentation programmes across messaging, cadence, channel mix and creative. * Strong written and verbal communication skills, with the ability to translate insights into clear actions for execution teams and senior stakeholders. * Understanding of digital banking products, customer behaviour signals and lifecycle moments that drive activation, engagement and retention. * Working knowledge of Australian privacy and data regulations, including Privacy Act, direct marketing obligations, CDR/Open Banking and ePayments considerations. You’ll thrive here if… If you can adapt from BAU to the ambiguous with ease, you’ll do well here. Change is never easy, so bring your commitment, grit and growth mindset. Because we run lean, you’ll be expected to jump in and deliver across a variety of areas. Meaning, you’ll be closer to the action and executive decisions that influence where we go next. If you’re someone that can hold their own, you’ll find AMP quite liberating. Why we think you’ll love working at AMP Doing what we’ve always done is not an option, so your clever ideas will get airtime here. You’ll be encouraged to speak up and try new things. If they don’t work, we move on – better for it. We know there’s no one way of doing things. So, you won’t have to sacrifice who you are or how you work to fit in here. We’re inclusive and flexible in many of the ways you’d expect. And in some of the ways you wouldn’t. As long as your health and wellbeing come first - at home and at work. In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you’ll find moments to connect, feel valued and do meaningful work. Whether it’s through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have. We believe in the power of inclusion and diversity We’re dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged but also leads to better connections with our customers. We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process. We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website. Ready to create your tomorrow? If you’re someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow. Don’t procrastinate! We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date. Looking forward to meeting you.

Responsibilities

Design and optimize end-to-end customer lifecycle journeys to drive growth, activation, and retention for AMP Bank GO. Lead segmentation and experimentation programs to increase product adoption and long-term customer value.