Marketing Manager DACH (m/w/d) at VusionGroup SA

Cologne, North Rhine-Westphalia, Germany -

Full Time

Start Date

Immediate

Expiry Date

17 Sep, 26

Salary

0.0

Posted On

19 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Planning, Lead Generation, Event Management, Budget Management, Sales Support, CRM, Salesforce, Adobe CC, LinkedIn Ads, Google Adwords, German Fluency, English Fluency, Market Analysis, Internal Communications, ROI Analysis, KPI Tracking

Industry

Software Development

Description

Company Description About us: Vusion empowers retailers to turn their physical stores into powerful digital assets, more automated, data-driven, AI enabled and connected, by leveraging our IoT Cloud technology. At Vusion, our business plan sets out ambitious, company-wide goals; we see growth as a challenge and innovation as a core component of our development strategy and our rapid international expansion. As a result, all our employees are given responsibility quickly and their careers progress in line with changes in the Group. Joining Vusion means working for the world’s leading supplier of electronic shelf labels for large-scale retailers and helping to build the history of our trailblazing business. It means believing in the business plan and sharing the ambitions of a fast-changing, internationally-focused company. Thanks to the talent and the dedication of our multidisciplinary, multicultural teams, VusionGroup is enjoying unrivaled growth. We are entrepreneurs: Vusion is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower. Job Description Reporting directly to the EVP Marketing & Communication, you’ll be responsible for the following tasks: Sales marketing & communications: Develop & lead the execution of a Marketing plan for DACH with the SEVP EMEA + VP & Country Manager DACH : identifying key customers/key verticals to target in the area, roll-out key messages and products/offers to highlight over the region etc. Define & execute the appropriate lead generation campaigns and channels to address the above-mentioned topics (social media, PR, videos, business case) and analyze their impacts (ROI, KPI etc.) in order to be shared with stakeholders Support local sales teams and partners with presentations and pitches dedicated to DACH audience. Localize in German corporate + product presentations designed at Group level (in English). Events Define and lay out the yearly event plan in DACH in coordination with sales ans partners : identifying major events (tradeshow, conferences, partners events…) Set targets (# of leads, opportunities, revenue generated) linked to the shows and review impact and ROI of shows Manage event organization and execution with internal team and external providers (booth contractor etc.): preparation of demo and samples for demo in collaboration with product marketing team etc. Ensure lead generation, improved awareness & visibility through events with the Communications and Product Marketing team, ensure that the company’s visibility, the product awareness and positioning will be properly presented and amplified through shows Define and manage the yearly event budget / review after each quarter the actual budget consumption vs. planned Internal Support & lead internal communications initiatives for the DACH region, together with regional HRBPs Qualifications Graduated in Marketing, you have a significant experience in marketing with good track record in marketing/communication. You have a strong interest and experience for new technologies and want to grow in an international group, on a human scale, leader on its market and in full growth. Organized, tenacious, efficient and with excellent interpersonal skills, you are a quick learner and want to take responsibility for your work. You are willing to take responsibility in a demanding and ambitious company. Experience with CRM as salesforces , adobe CC and linkedin/google adwords is appreciated The job can be located in Dusseldorf area (office and team in progress) Language : German & English fluent Additional Information We innovate. We help communities thrive. Vusion has an international presence in 19 countries. In joining us, you’ll be part of a globally distributed team of intellectually curious, committed, and collaborative co-workers. The work is fast paced, challenging, and ambitious. Here, you will feel valued for your contributions as we reinvent modern commerce—together. We feel supported. You will too. Vusion is a place where people feel safe, happy, and respected. We offer programs and benefits to support you in whatever comes next in your life

Responsibilities

Develop and execute the marketing plan for the DACH region, focusing on lead generation, sales support, and localized communications. Manage the yearly event strategy, including budget, organization, and ROI analysis for trade shows and conferences.