Job Description:
ICUC is the global leader in Social Media solutions for over 15 years. To date, the ICUC team consists of over 350 people, in over 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built in and around meritocracy, we bring the passion, the know-how and the balance necessary to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team?
Position overview:
We’re hiring a strategic and hands-on Manager of Marketing to lead campaign development and drive high-impact marketing initiatives across the funnel. In this role, you’ll be the engine behind campaign ideation and execution — developing integrated programs that convert and contribute to revenue growth. You’ll work closely with the Digital Marketing Manager and broader marketing and sales teams to ensure campaigns are performance-driven, data-informed, and deeply aligned to business goals.
You’ll manage the full lifecycle of marketing campaigns — from ideation to execution to performance reporting — using tools like HubSpot and Salesforce. You’ll also lead relationships with key external vendors, ensuring executional excellence, alignment to strategy, and budget accountability. This is a highly collaborative role for someone who thrives in a fast-moving environment, is deeply curious about what drives conversion, and brings creativity and structure to marketing delivery.
If you thrive at the intersection of marketing and revenue, love building scalable systems, and know how to translate data into action, we’d love to meet you.
Responsibilities
As Manager, Marketing your day to day focus will be:

Campaign Strategy & Execution

• Own the development of multi-channel marketing campaigns aligned to key business priorities and sales goals
• Collaborate with the Digital Marketing Manager to ensure integrated campaign planning across paid, organic, email, and ABM
• Write briefs, coordinate creative, and ensure timely delivery of all campaign assets

Marketing Operations

• Build, launch, and optimize marketing workflows, email nurtures, and campaign assets within HubSpot
• Ensure campaign tagging, tracking, and reporting are consistent and accurate
• Partner with Growth and Operations teams to align campaign goals to lead scoring, funnel velocity, and SQL targets

Performance & Reporting

• Track campaign performance across channels and report on KPIs (e.g., MQLs, conversion rates, lead velocity)
• Provide clear, actionable insights to improve campaign effectiveness over time
• Support marketing attribution models and help refine data integrity in systems like HubSpot and Salesforce

Vendor & Project Management

• Manage external vendors and contractors related to appointment setting, content, creative, video, event marketing, and other non-paid media functions
• Ensure vendors are delivering high-quality work on time and within budget
• Act as the internal point of contact to ensure alignment between strategy and execution

Cross-Functional Collaboration

• Work closely with Sales, Client Success, and Product teams to support GTM initiatives and launches
• Support lifecycle marketing efforts with segmentation and nurture strategies
• Drive alignment between campaign efforts and sales enablement needs

What you will bring:

• Sophisticated, forward-thinking knowledge of marketing development with a core focus on social media
• Outstanding analytical and critical thinking skills
• Intense focus on driving impact through pipeline
• Outstanding ability to share business performance using data and insights
• Commitment to team success and growth

Success Measurement:

• SQL generation
• MQL generation
• Opportunity to Conversion

Requirements:

Skill Requirements

• High level of accuracy and attention to detail.
• Ability to create processes and find operational efficiencies, especially for quality assurance
• Resourceful, can-do attitude that thrives in an entrepreneurial environment.
• Strong sense of ownership and pride in work.
• Strong time management skills with the ability to plan, prioritize, monitor, and respond to changes quickly.
• Strong decision making skills coupled with good judgment.
• Good sense of decorum and brand appropriateness.
• Friendly, diplomatic, and imperturbable self-starter with the willingness and desire to take initiative and get the job done.
• Ability to collaborate with and influence others on business outcomes with fact-based recommendations.
• Excellent written and verbal communication skills with engaging presentation skills.

Qualified candidates will have to possess the following

• 3+ years of proven experience in building business pipeline
• Deep, expert level proficiency in marketing tools such as Hubspot and Salesloft
• Proficient in English
• Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite.

Additional information: The salary range for this position is $70K-$80k Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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