Marketing Manager - Design & Hospitality

at  DMG Events

ABOUT US

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment.
Job Purpose & Context: To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPIs.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

• Minimum 2-3 years’ experience in exhibitions marketing is necessary.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Experience in the Middle East market is a plus.
• Arabic written and spoken is a strong asset.
• Ability and willingness to travel for business and events.
• Experience with the following tools is a plus: Adestra or Emarsys, PowerBI, SalesForce, Google Analytics, social media business manager suites.
• A sense of aesthetics and a love for great copy and witty communication.
• Up to date with the latest trends and best practices in 360 marketing and measurement.
• BBA/BSc/MSc/MBA degree in Marketing or related field.

MAIN DUTIES & RESPONSIBILITIES:

• Create and implement an integrated marketing strategy and drop schedule for the design & hospitality portfolio (including exhibitor, conference, and visitor campaigns, as well as special events).
• Use the full marketing mix to promote the exhibition and workshops by the marketing strategy and overall business objectives.
• Identify the target universe and key segments within the target universe.
• Develop personas, value propositions, and messaging for each of the key segments.
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, etc.)
• Ensure show websites are fully up to date with latest information in accordance with campaign cycle.
• Strategic database build.
• Work with internal teams to ensure data governance and data management policies are adhered to.
• Use all media tools such as social platforms (organic & paid), PPC, explore new marketing channels.
• Copywrite and proof all marketing materials (in conjunction with Exhibition Director/SMM if needed) in line with the content calendar and messaging.
• Update and adhere to agreed marketing budget.
• Analyse previous marketing campaigns and KPI’s to execute targeted data/campaign selections.
• Analyse and report trends over time and use these insights to build more effective campaigns.
• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
• Monitor and adjust digital marketing activity based on performance metrics.
• Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign performance.
• Envision and copywrite marketing materials in line with the content calendar and messaging.
• Coordinate the design and production of all marketing materials required to deliver the events.
• Support show teams with market research and collaterals needed to pitch and manage strategic partnerships at government and private sector levels.