Job Description:
Position Title: Marketing Manager
Duration: 12 M
Working hours: 9:00-5:00
Work Location: Toronto, ON
[Hybrid; 3-4 days a week in office, team day TBD, currently Wednesdays]
Description:

Role Mandate: The Marketing Manager will execute the development of strategic marketing initiatives in support of acquisition growth objectives. This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.

• 80%: Marketing Execution
• 15%: Marketing Intelligence Analysis
• 5%: Risk Management & Control

Role Responsibilities Include (but are not limited to):

Marketing Campaign Planning, Key Initiatives & Execution

• Overall individual will execute marketing plans/strategies for new and existing credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.
• Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
• Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
• Track results and outcomes of initiatives reporting to partners and executives
• Critically review assets and provide feedback

Strategy & Marketing Intelligence

• Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
• Provide support and input in developing the annual marketing plan.
• Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
• Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation Risk Management & Control
• Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
• Manage audit requirements: ensure appropriate approvals are documented

Must-Have Skills:

• 4+ years of experience in managing marketing campaigns
• Experience at major financial institutions would be a benefit
• Completed undergraduate degree in marketing, business, commerce, or a related discipline
• You’re a strong communicator (in person and in writing)
• You have a proven ability to influence and collaborate effectively with stakeholders & partners
• You’re a customer champion with a desire to create the best customer experience
• You’ve got razor sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
• You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
• You’ve can effectively use PowerPoint, Excel and Word
• You’re curious and are willing to challenge the status quo

Nice to Have Skills:

• Previous Analytics experience
• Previously Loyalty experience

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian’s platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian’s brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
Dexian will on request provide accommodation for disabilities to support your participation in all aspects of Recruitment, Assessment and selection process
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Pay: $37.00-$40.00 per hour
Expected hours: 40 per wee

• 80%: Marketing Execution
• 15%: Marketing Intelligence Analysis
• 5%: Risk Management & Contro