Marketing Manager - Digital and CX at INEOS Automotive

London, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

0.0

Posted On

13 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Experience Strategy, CX Strategy, Website Conversion Performance, Website Health Metrics, SEO, Bounce Rate, Engagement, Agency Partnership, Email Metrics, Automated Messaging, Digital Marketing Lead Management, CRM, Project Management, Stakeholder Management, Communication Skills, Website Optimisation

Industry

Motor Vehicle Manufacturing

Description

INEOS Automotive – Built For More Since we started our journey to build a world class, no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in vehicle development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster. People and Culture Easy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary. If this sounds like you, let’s talk. Your role: This new role is to set the global strategy for digital experience and CX approach, to ensure that we meet our prospects and customer expectations for an easy to use and effective website and CRM. The core purpose of the role is to continuously improve the effectiveness of the website in nurturing prospects, facilitating the prospects consideration journey and making it quick and easy to convert onsite (test drive leads, quotes, finance and contact a dealer) Responsibilities include (but are not limited to): Digital experience strategy and evolution as the business continuously evolves CX global strategy and execution Website conversion performance Website health metrics, e.g., SEO, bounce rate, engagement Agency team partnership, briefing, delivery Email metrics, delivering automated messaging within the resource restraint Managing digital marketing lead What we are looking for: Strong experience in digital website operations, optimisation and development with multi -market/language set-up CRM experience using enterprise level systems, development of sequential automated decision programs to nurture prospects and retain customers Pro-active, a self-starter that can drive progress and delivery with minimal supervision Strong knowledge and experience of global multi market website optimisation, authoring and development Proficiency in project management and the ability to prioritise effectively. Comfortable adapting to working at a fast pace and to shifting business dynamics and commercial priorities. Strong communication skills with an ability to build bridges between technical and non-technical staff. Ability to influence and guide stakeholders at all levels of seniority. Bachelor’s degree (desirable). If the role sounds of interest and you want to learn more please apply.

Responsibilities

This role is responsible for setting the global strategy for digital experience and the Customer Experience (CX) approach to meet prospect and customer expectations for an effective website and CRM. The core purpose involves continuously improving website effectiveness in nurturing prospects, facilitating their journey, and enabling quick onsite conversions like test drives and finance leads.