At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.
We have an opening for a motivated, creative Marketing Manager, Digital Content to join our team. In this role, you’ll produce content that helps to build our brand and contributes to company growth. A successful candidate will possess a blend of digital content and marketing skills, including experience writing for web, social, and email; a strong understanding of SEO strategy, data analytics, and reporting; and proficiency in project management. You can work effectively with design and marketing teams to produce high-quality digital content that resonates with target audiences while achieving business objectives. You are also a people leader who can train, coach, and mentor a team of digital content specialists.

YOUR CAPABILITIES AND CREDENTIALS

Exceptional writing, storytelling, interviewing, research, and editing skills.
Exceptional ability to communicate complex information simply and clearly. Knowledge of plain language principles is considered an asset.
Proven ability to effectively manage writing teams
Experience collaborating with visual communication professionals (photography, video, and digital and graphic design).
Experience with SEO strategies, platforms, and tools
Knowledge of, and ideally experience with, AI tools that can streamline content workflows and optimize content for AI search engines
Experience with omnichannel campaigns and content scheduling tools.
Understanding of brand strategy and the role of digital content in the B2B buying journey.
Detail-oriented and organized and can effectively balance multiple priorities.
Ability to collaborate effectively in a team environment, as well as to work autonomously.
Demonstrated proficiency with web-based tools and Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and Chrome
Familiarity with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot and/or Hootsuite is considered an asset
Professional digital content samples required

EDUCATION AND EXPERIENCE

Post-secondary degree in communications, public relations, English, journalism, writing, marketing, or equivalent combination of education and experience. Advanced degree in these fields considered an asset.
Minimum of 10 years of experience in a content marketing/digital marketing, communications, or public relations role
Preference given to candidates with experience writing for technical fields such as engineering, architecture, science, digital technology, etc.
At Stantec, we value a hybrid work environment that combines in-person collaboration with remote flexibility. As a people leader, this role will be expected to be in office, on average, three days a week.
This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

Manage a team of passionate writers who create digital content that helps our audiences learn about our company, people, and work (projects, services, markets)
Manage a complex pipeline of content deliverables
Improve organic search traffic through effective storytelling, SEO and AI engine strategies, and audience understanding
Report on content performance related to SEO, AI search, and engagement
Translate complex ideas into dynamic, engaging, and on-brand marketing copy
Partner with cross functional teams to publish and report on multi-format digital content marketing
Audit and redevelop existing digital marketing content
Develop and maintain processes, style guides, and templates to support digital publishing
Provide voice, style, and writing training in meetings, presentations, and through coaching
Pursue consistency across all publishing channels, injecting key strategic and brand messaging