Marketing Manager / Director at Southern Motor Carriers

Manila, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

25 Dec, 25

Salary

0.0

Posted On

26 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, User Acquisition, Retention Strategies, Paid Advertising, Affiliate Programs, Content Marketing, CRM Initiatives, Leadership, Remote Team Management, Marketing Analytics, Google Analytics, Communication Skills, Project Management, Decision Making, Compliance Knowledge, Performance Marketing

Industry

IT Services and IT Consulting

Description

About the Role We are seeking a Marketing Manager / Director to lead and execute the marketing strategy for our crypto casino projects. You will be responsible for managing the full marketing funnel — from acquisition to retention — across all key channels including paid ads, affiliates, content, and CRM. This role requires strong leadership skills, a proven track record in the iGaming industry, and experience managing remote teams while optimizing for ROI in a fast-paced, data-driven environment. Key Responsibilities Develop and implement a comprehensive marketing strategy for user acquisition and retention. Oversee and manage paid advertising campaigns, affiliate programs, content marketing, and CRM initiatives. Lead and coordinate a remote marketing team, ensuring smooth collaboration and high performance. Monitor KPIs and ROI across all marketing channels and adjust strategies accordingly. Collaborate with product, design, and analytics teams to align campaigns with business goals. Research market trends and competitors to identify new growth opportunities. Manage budgets efficiently and ensure optimal resource allocation. Report on performance and present actionable insights to leadership. Ensure compliance with crypto and iGaming marketing regulations. 3+ years of experience in marketing management in the crypto or iGaming industry. Strong leadership and remote team management experience. Proficiency in marketing analytics and tools (Google Analytics, CRM systems, affiliate platforms). Understanding of acquisition funnels, retention strategies, and ROI optimization. Excellent communication, project management, and decision-making skills. Fluent in English; additional languages are a plus. Nice-to-Have Experience in performance marketing (Meta, Google, TikTok, native ads). Affiliate network management experience. Familiarity with compliance requirements in the US market. Competitive salary with room for growth. Full ownership of marketing strategy across multiple high-growth crypto casino projects. Work with an international, remote-first team. Opportunity to scale campaigns with high budgets and measurable impact. Fast-paced environment with autonomy and decision-making authority.

Responsibilities

Develop and implement a comprehensive marketing strategy for user acquisition and retention. Oversee and manage paid advertising campaigns, affiliate programs, content marketing, and CRM initiatives.