Analyze market research data to improve business decisions or activities
Assist in product development
Develop communication strategies
Direct the development and maintenance of an organization’s Internet and intranet sites
Direct the marketing strategies of establishments
Establish distribution networks for products and services
Implement communication strategies and programs
Develop promotional materials
Market business services
Write and edit press releases, newsletter and communications materials
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
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