Marketing Manager at EF International Language Campuses

São Paulo, São Paulo, Brazil -

Full Time

Start Date

Immediate

Expiry Date

12 Jul, 26

Salary

0.0

Posted On

13 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Brand management, Campaign management, Budget management, Team leadership, Market research, Digital marketing, Social media marketing, Content marketing, Lead generation, Public relations, Data analysis, Business acumen, Negotiation, Persuasion, Communication skills

Industry

Education

Description

Do you dream of an exciting Marketing role where your work will have a real impact on young people’s futures? EF Language Abroad is seeking a strategic, entrepreneurial, and sales-driven Marketing Manager to elevate our program to the next level. Based in our São Paulo office and reporting to the Country Manager. The Marketing Manager will have a pivotal role in driving the company’s market positioning by contributing to the growth and defining the direction of EF’s local activities. Your main responsibilities are: Strategy and Planning: * Developing and implementing overall marketing strategies and plans. * Conducting market research and analysing market trends. * Identifying target audiences and developing messaging strategies. Brand Management: * Managing brand positioning, reputation and public relations efforts. * Developing and maintaining a strong brand image. * Staying up to date on trends and best practices. Campaign Management: * Creating and managing marketing campaigns across various channels, including digital, social media, and traditional media. * Developing and executing advertising campaigns. * Overseeing email marketing campaigns and content marketing strategies. * Managing promotional events and coordinating related activities. Budget and Performance: * Developing and managing the marketing budget. * Tracking and reporting on marketing performance metrics. * Analysing campaign results and making data-driven decisions to optimize marketing efforts. Team and Collaboration: * Leading and managing a team of marketing professionals, including marketing coordinators, specialists, and analysts. * Collaborating with other departments, such as sales, product development, and customer support, to ensure marketing efforts align with overall business goals. Requirements: * Detailed insider knowledge of the market * 7 years of direct B2C marketing experience and working for a fast-paced growth company, preferably international and in a service-oriented sector. Experience in Tourism/Educational sector is preferred. * Minimum 3 years of team management experience. * A bachelor’s degree or equivalent, preferably in marketing, hospitality industry or a related discipline. * Experience and proven track record in branding and positioning, lead generation, execution of marketing plans, digital marketing, events, email marketing, social channels, team management, budget management, * Fluency in both written and spoken Portuguese and English is mandatory * Business acumen with strong aptitude for negotiations and persuasion. * Must have strong accounting skills, statistics management, and numerical capabilities (number crunching and budget management). * Ability to work under pressure, multi-task, and possess outstanding organization skills. * Exceptional interpersonal skills and communication skills, so as to be able to deal with a variety of stakeholders. * Ability to work as part of a team as well as to drive and motivate others. Why you will love working with us: More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, and a young, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports. Our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well-being both in and out of the workplace. Benefits include meal and transportation assistance, health and dental coverage, life insurance, a partnership with Sesc, and access to wellness programs. Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures. For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference. Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact. Learn more about life at EF: LinkedIn [https://www.linkedin.com/company/ef-education-first/] | Instagram [https://www.instagram.com/careers.ef/] | TikTok [https://www.tiktok.com/@careers.ef] At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. We offer immersive short-term and long-term language courses and programs across 10 languages at our EF International Language Campuses in 50 of the world's greatest cities. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

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Responsibilities

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand positioning and market growth. They will lead a team of professionals while managing budgets, campaigns, and cross-departmental collaborations to achieve business objectives.