Key Responsibilities

Marketing Strategy & Brand Development: Develop and execute integrated marketing strategies aligned with business objectives and growth targets. Strengthen brand positioning and ensure consistent brand identity across all online and offline channels. Conduct market research, customer analysis, and competitor benchmarking to identify new opportunities. Develop annual marketing plans, campaign calendars, and budget forecasts. Monitor industry trends and recommend innovative marketing initiatives. Manage brand communications and corporate marketing activities.

Digital Marketing & Performance: Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, TikTok, YouTube, SEO, SEM, email marketing, and other digital platforms. Manage paid advertising campaigns and optimize marketing spend to maximize ROI. Oversee website performance, content marketing, social media management, and marketing automation initiatives. Improve website traffic,