Your Impact at Empire
The Marketing Manager is responsible for designing and executing a strategic marketing plan to increase traffic and drive sales growth. This role encompasses all aspects of the marketing strategy, such as consumer segmentation, overseeing the marketing budget, shaping brand identity, and planning/coordinating events. Serving as a key collaborator with operational leaders, the Marketing Manager ensures all marketing efforts align with the division’s goals and that they deliver measurable results.
This role is located onsite at our Empire Office in Austin, TX or San Antonio. TX.

• Establish and implement brand guidelines for community marketing strategies, budgets, deliverables, and vendor management. Lead the development and execution of marketing and branding initiatives, including collateral, print materials, advertising, signage, digital content, photography/video, social media, direct mail, and more. Plan, coordinate, and attend special events and community activities, managing vendors and ensuring smooth traffic flow. Oversee sales center design, ordering, and programming.
• Conduct research and analysis on markets, brands, and products to inform strategies.
• Take charge of launching new communities and introducing new products and plans, collaborating with leadership to ensure all sales tools are ready for launch and that communities meet company standards for presentation.
• Collaborate with leadership to analyze sales and traffic performance, assess traffic sources and drivers, and refine campaigns to optimize community sales center visits.
• Identify, engage, and oversee strategic partners and vendors, such as agencies, consultants, and freelancers. Manage contracts, negotiate terms, oversee budgets, and ensure smooth workflows