JOB SUMMARY:

We are seeking a strategic and results-driven Marketing Manager to lead and execute marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate is a creative thinker with strong analytical skills, capable of managing campaigns across multiple channels and collaborating effectively with cross-functional teams.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience in marketing.
• Ability to travel as required
• Proven success in developing and executing marketing and communication strategies and campaigns.
• Strong knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, HubSpot, SEM, SEO).
• Experience with both Account based and Industry based marketing strategies.
• Excellent communication, leadership, and project management skills.
• Creative mindset with attention to detail and ability to multitask.

PREFERRED SKILLS:

• Experience with CRM systems (e.g., HubSpot).
• Proficiency in design and content creation tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of current marketing trends, tools, and best practices.
• Industry experience in manufacturing is a plus.
  Engineered Profiles LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local laws

• Develop and implement marketing and communication strategies that align with business goals and target audiences.
• Plan and manage multi-channel marketing campaigns (digital, print, events, social media, email, etc.).
• Use of AI to drive efficiency, insights, and personalization. Include tasks involving AI-powered tools, data analysis, campaign automation, and predictive modeling.
• Develop and execute the life cycle of social media campaigns from strategy through reporting.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze performance metrics to optimize campaigns and improve ROI.
• Manage the marketing budget, ensuring efficient allocation and spend tracking.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Oversee content creation for various platforms, including website, blogs, social media, and promotional materials.
• Coordinate with sales teams to align marketing efforts with sales goals.
• Supervise and mentor junior marketing staff or external vendors/agencies.