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Job Description:
The Association for Talent Development (ATD) is the premiere membership organization for those dedicated to the learning and talent development industry. Members of our global community create a world that works better by empowering professionals to develop talent in the workplace. We provide our community with a wealth of content and resources such as books, magazines, webinars, research, videos, and professional development programs through education offerings and events. The ATD Certification Institute offers two talent development certifications.
About the Job…
As an Enterprise Marketing Manager at ATD, you will report to the Director, B2B Marketing, supporting ATD’s Enterprise Solutions products and programs, including Enterprise Membership, Team Training Courses, Conferences, Certification, and other team-focused products. In this position, you will be working closely with the marketing team as well as the ATD Enterprise Solutions (sales) Team. This person will be responsible for all Enterprise lead gen activity, nurturing campaigns to qualify leads, and end-to-end understanding and improvement of the lead through close stream.

Specifically, the key initiatives and responsibilities of this role include…

• Design and implement a comprehensive B2B marketing strategy to position the company’s enterprise solutions as industry leaders and drive revenue growth.
• Develop and execute marketing plans to expand the reach and engagement of enterprise and executive-level audiences, ensuring alignment with business objectives.
• Develop and execute omni channel marketing campaigns to attract new and nurture existing audience.
• Create marketing collateral, including sales enablement materials, whitepapers, case studies, website content, and thought leadership pieces.
• Managing email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design
• Partner with digital and social media teams to create and implement strategies that engage B2B audience and position ATD enterprise brand effectively. Developing and monitoring lead gen forms and relative impacts on sales
• Work closely with the demand gen team to construct an ideal customer journey across IQL, MQL and SQL stages.
• Writing concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed.
• Working regularly with the Enterprise Solutions team to monitor lead effectiveness, identify potential new audiences/leads, and have a strong understanding of the full lead lifecycle.
• Developing product proposals for the Enterprise Solutions team (Account Executives) as needed
• Working regularly with internal stakeholders to ensure marketing messages are accurate and up to date
• Coordinating with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
• Writing Outreach sequences for the sales team as an extension to the marketing activity to move the leads down the funnel
• Measure and analyze the effectiveness of marketing campaigns, using insights to refine strategies and demonstrate ROI to stakeholders.

About You…

• Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
• 5+ years of marketing experience
• Comfort learning new technology and working in different technology platforms, CRM, CMS, Email Platforms, AMS
• Strong B2B marketing background, sales enablement experience as well is preferred
• Digital and traditional channel marketing experience, including experience email marketing through marketing automation platforms and CRM
• Experience with digital and traditional marketing channels
• Copywriting for marketing materials, specifically emails and websites
• Understanding of audience segmentation and messaging for senior leader decision makers
• Excellent time and project management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
• An eagerness and willingness to learn and grow in your profession

Meet the Marketing Team…
The Marketing & Digital Strategy team brings extensive expertise across product lines and marketing strategies, fostering innovation and delivering results.
With a strong commitment to collaboration and creativity, the team works together to drive and support ATD’s business objectives.
We also manage ATD’s social media presence and engage with our global community of practitioners on all major social platforms.
Our Work Environment…
The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA. Please note this is a hybrid position. In office time is required.
Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.
We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.
We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.
If you are interested in this position, or ATD in general, we want to talk with you!
Benefits:

Employment at ATD isn’t just about a job – it’s about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan with 6% company match and immediate vesting on employee contributions
• Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
• Flexible Spending and Health Savings accounts
• Free Headspace membership
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Tuition Assistance
• Wellness library and events (virtual and in-person)
• Life insurance
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits
• Short- and long-term disability
• Pet insurance
• Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)

EEO Statement:
ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Need Assistance:
ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at
recruiting@td.org
or you may call us at 1.800.628.2783

• Design and implement a comprehensive B2B marketing strategy to position the company’s enterprise solutions as industry leaders and drive revenue growth.
• Develop and execute marketing plans to expand the reach and engagement of enterprise and executive-level audiences, ensuring alignment with business objectives.
• Develop and execute omni channel marketing campaigns to attract new and nurture existing audience.
• Create marketing collateral, including sales enablement materials, whitepapers, case studies, website content, and thought leadership pieces.
• Managing email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design
• Partner with digital and social media teams to create and implement strategies that engage B2B audience and position ATD enterprise brand effectively. Developing and monitoring lead gen forms and relative impacts on sales
• Work closely with the demand gen team to construct an ideal customer journey across IQL, MQL and SQL stages.
• Writing concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed.
• Working regularly with the Enterprise Solutions team to monitor lead effectiveness, identify potential new audiences/leads, and have a strong understanding of the full lead lifecycle.
• Developing product proposals for the Enterprise Solutions team (Account Executives) as needed
• Working regularly with internal stakeholders to ensure marketing messages are accurate and up to date
• Coordinating with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
• Writing Outreach sequences for the sales team as an extension to the marketing activity to move the leads down the funnel
• Measure and analyze the effectiveness of marketing campaigns, using insights to refine strategies and demonstrate ROI to stakeholders