Marketing Manager (Erbil) at ZainCash
Erbil, Erbil Governorate, Iraq -
Full Time


Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Marketing, Branding, Advertising, Community Growth, Engagement, Customer Education, Event Planning, Product Launches, Content Creation, Team Management, Integrated Marketing Campaigns, Data Analysis, Budget Management, Storytelling, Fluency in Arabic, Fluency in English

Industry

Financial Services

Description
Define and maintain brand guidelines across all touchpoints. Ensure that our visual identity and tone of voice remain consistent and professional. Lead the strategy for platforms like Instagram, Facebook, LinkedIn, and TikTok. Focus on community growth, engagement, and customer education. End-to-end planning and execution of events, product launches, and community activations (both physical and virtual). Oversee the creation of high-quality assets, including videos, graphics, and copy. Manage relationships with external agencies or internal design teams. Design and execute integrated marketing campaigns to drive user acquisition and brand awareness. Stay ahead of fintech trends, competitor moves, and consumer behavior to keep our brand at the forefront of the industry. Design and maintain weekly and monthly marketing reports for the executive team, highlighting Key Performance Indicators (KPIs) such as Customer Acquisition Cost (CAC), engagement rates, and ROI. Move beyond raw data to provide "the story" behind the numbers—identifying market trends and shifts in user behavior to inform business decisions. Manage and report on the marketing budget, ensuring optimal allocation across digital and offline channels to maximize impact. Experience: 5+ years of experience in marketing, branding, or advertising. Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. Communication: Exceptional storytelling and writing skills. Fluency in both Arabic and English is essential. Leadership: Proven ability to manage a team and collaborate across departments (Sales, Product, and Compliance).
Responsibilities
Define and maintain brand guidelines while leading marketing strategies across various platforms. Oversee the creation of marketing assets and manage relationships with agencies to drive user acquisition and brand awareness.
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