ABOUT THE CLIENT

Our client is an emerging fintech company developing a cutting-edge B2C payment solution. With a small but steadily growing team, they are looking for a proactive marketing professional to establish and lead their marketing efforts from the ground up.

REQUIREMENTS

• Fluent in Russian & English.
• Minimum 2 years of experience in marketing, ideally within fintech.
• Strong ability to work independently and structure marketing efforts from scratch.
• Experience in digital marketing, content creation, and brand positioning.
• Hands-on experience with copywriting, and performance marketing is a plus.

KEY SOFT SKILLS

• Self-starter with a proactive mindset.
• Strong analytical and problem-solving skills.
• Creativity and adaptability in a fast-paced environment.
• Ability to work efficiently with minimal supervision.

ROLE OVERVIEW

As a Marketing Manager, you will be responsible for shaping the brand’s positioning, developing and executing marketing strategies, and handling everything from content creation to advertising. This is a hands-on role for a self-sufficient marketing generalist who thrives in an unstructured startup environment.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive marketing strategy to establish a brand presence.
• Conduct market research, analyze competitors, and position the product effectively.
• Manage all marketing activities, including digital campaigns, content creation, and social media management.
• Oversee the development of the company’s website and ensure engaging high-converting content.
• Create compelling copy for various channels, from social media to landing pages.
• Collaborate with founders to align marketing initiatives with business goals.
• Track marketing performance and optimize campaigns based on data-driven insights.