JOB SUMMARY:
The Marketing Manager plays a central role in guiding the strategic marketing direction of Explore Whitefish. Reporting directly to the Executive Director, this position is responsible for brand management, strategic marketing planning, market research, campaign development, digital advertising oversight, website content management, social media and content creation, and the development of marketing and promotional assets. The role involves coordination with external creative agencies, oversight of marketing budgets, and regular communication of marketing performance and initiatives to the Explore Whitefish Board of Directors, key stakeholders, and industry partners. While office-based, this position offers flexible remote work options, as approved by the Executive Director.
REQUIREMENTS & QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Tourism, or related field.
- Minimum 5 years of experience in marketing, advertising, or destination promotion.
- Proven success managing agencies, directing brand creative, and overseeing multi-channel campaigns.
- Strong understanding of social and digital media platforms, with experience in analytics and performance reporting.
- Experience with CMS platforms, Google Analytics, SEO, and content management tools.
- Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat) or other similar design software (ex. Canva)
- Photo and video editing software (ex. Premiere Pro, Resolve, Final Cut)
- Proficient in Microsoft Office and/or Google Workspace
- Proficient with Social Media management software (ex. HootSuite, Sprout)
- Familiar with digital asset management tools (ex. CrowdRiff, Simpleview)
- Familiar with content management for website
- Budget management experience required.
- Experience in tourism, hospitality, or nonprofit destination marketing preferred.
- Ability to be flexible with work hours to accommodate various projects (ex. Photo and video shoots)
- Hours may vary depending on projects and timing of early and late hours
- Work from home capability
SKILLS & ABILITIES:
- Excellent communication skills—both verbal and written.
- Ability to build and maintain productive relationships with board members, partners, and vendors (specifically photographers and videographers)
- Skilled in content creation, copywriting, and storytelling.
- Capable of public speaking and presenting to both small and large groups.
- Ability to manage multiple projects, deadlines, and shifting priorities.
- Team-oriented with the ability to work independently when needed.
PHYSICAL REQUIREMENTS:
- Frequent sitting, computer use, standing, reaching, and light walking.
- Must be physically capable of working in a variety of outdoor environments. This includes the ability to stand, walk, and navigate uneven or rough terrain for extended periods of time, and to perform duties in varying weather conditions (e.g., heat, cold, rain, snow).
- Manual dexterity required to operate standard office equipment.
- Must have the ability to perceive and distinguish color accurately to effectively work with visual media, including photography, video, and digital assets.
- Must be able to lift and transport photography and video equipment (up to 50 lbs), and assist with on-site production logistics in both urban and remote locations.
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