Marketing Manager (F&B) at SSC HR Solutions

Jeddah, Makkah Region, Saudi Arabia -

Full Time

Start Date

Immediate

Expiry Date

29 May, 26

Salary

0.0

Posted On

28 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Campaign Execution, Brand Development, Sales Growth, Digital Marketing, Social Media Strategy, Content Direction, Packaging Development, New Concept Launch, Cross-Functional Collaboration, Strategic Thinking, Data-Informed Initiatives, Performance Review, Brand Guidelines, Stakeholder Management, Fast-Paced Execution

Industry

Human Resources Services

Description

Role Overview The Group Marketing Manager will lead the strategic and hands-on marketing efforts across Group’s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts. You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion. The role requires a balance of strategic thinking and on-the-ground execution. Key Responsibilities: Brand Strategy & Development • Develop and execute brand strategies and positioning for new and existing F&B concepts. • Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance. • Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints. Marketing & Campaign Management • Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review. • Drive sales growth through targeted, data-informed marketing initiatives. • Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives. Social Media & Content • Lead social media strategy, content direction, and audience engagement across platforms. • Ensure content reflects brand tone, positioning, and customer insight. • Monitor performance metrics and optimize content and campaigns accordingly. Packaging & Brand Assets • Develop packaging concepts that reflect brand identity while meeting operational and cost considerations. • Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility. New Concept Launch & Scaling • Support the launch of new F&B concepts, including branding, packaging, and go-to market plans. • Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models. • Adapt marketing strategies as brands expand across locations and markets. Cross-Functional Collaboration • Work closely with operations, supply chain, and leadership teams to align marketing with business realities. • Manage multiple brands simultaneously until each is fully established and structured. Experience & Qualifications • Proven experience in F&B marketing, preferably within fast food or fast-casual brands. • Demonstrated track record of driving sales growth through effective marketing strategies. • Experience building and launching new F&B concepts, including branding, packaging, and launch planning. • Strong understanding of digital marketing, social media platforms, and content ecosystems. Job Requirements: • Strong brand strategy and positioning expertise. • End-to-end campaign management across digital and offline channels. • Ability to manage outsourced creative and branding partners. • Practical understanding of packaging development and operational constraints. • Comfortable managing early-stage brands and supporting rapid growth and expansion. • Highly organized, able to multitask across multiple brands and priorities. Personality & Work Style • Fast-paced, creative, and execution-driven. • Strong leadership and communication skills with a collaborative approach. • Energetic, resourceful, and hands-on when needed. • Comfortable operating in dynamic, growth-stage environments.

Responsibilities

The Group Marketing Manager will lead strategic and hands-on marketing efforts across the F&B brand portfolio, focusing on driving brand growth and increasing sales performance. Key duties include developing brand strategies, executing full-cycle marketing campaigns, leading social media direction, and supporting the launch and scaling of new concepts.