SUMMARY

Job Reference: 249634BR
Dublin, City West
Permanent
37.5 Hours
As Marketing Manager for Beauty at Boots Ireland, you will lead the full 360 marketing and PR plans for the beauty category. You will be tasked with overseeing the growth of Boots own brands such as No7 and Soap & Glory as well as leading the marketing campaigns for external Irish and international beauty brands launching within Boots.
Working closely with individual brand and commercial teams, both within Boots and external brands, you will develop the marketing plan for beauty and oversee the execution of retail and NPD campaigns where the key objective will be to drive revenue for the brands within your category both online and instore.

Key responsibilities include:

• Lead the briefing and execution of integrated brand and retail campaigns by managing and collaborating with cross-functional teams including but not limited to brand teams, Boots UK marketing team, commercial team, operations and store teams, legal etc.
• Collaboration with internal commercial teams to ensure all business priorities are met
• Working with our external agency partners to create innovative cross-channel marketing campaigns, with particular emphasis on PR and Influencer marketing to deliver growth and meet revenue targets.
• Take full ownership of the beauty marketing function - including planning and reporting of the beauty marketing and PR budget.
• Engage internal leadership teams by presenting strategies, campaigns and results.
• Responsible for day-to-day management of creative, media and PR agencies to ensure successful delivery of annual scope of work
• Lead and deliver on beauty led events throughout the calendar year (NPD launches, Christmas, brand sponsorship)
• Management of 1-2 direct reports

About you

• Bachelor’s degree in marketing and/or related field. MBA preferred.
• Minimum of 5-year’s marketing experience, preferably within the beauty industry or a consumer facing brand
• You’re a strong analytical and strategic thinker with ability to structure and confidently deliver presentations
• Experience managing a team with the ability to motivate and inspire peers
• Genuine interest in beauty and proactively stay abreast of competition, trends and market insights
• Knowledge of current advertising and marketing trends, consumer behaviour and retail innovation in order to accurately target consumers
• A deep understanding of influencer marketing with experience of working with content creators across all levels.
• Experience of working with media partners and managing third party campaigns across print, digital and social media
• Strong sense of urgency with the ability to manage multi projects and campaigns while responding to changes in a fast-paced environment
• Experience with event management is desirable but not required
• Occasional travel to UK may be required

Our Benefits

• Generous Employee Discount
• Enhanced Leave Entitlements
• Company Pension

We have a great range of benefits in addition to the above that go beyond salary and offer flexibility to suit you; click here to view our full list of company benefits (all rewards and benefits are subject to change and eligibility).

WHY BOOTS?

We’re always looking for people who care; people who go the extra mile to change things for the better. You will be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it’s with you, we can change for the better.
To find out more about life and careers at Boots, click here

• Lead the briefing and execution of integrated brand and retail campaigns by managing and collaborating with cross-functional teams including but not limited to brand teams, Boots UK marketing team, commercial team, operations and store teams, legal etc.
• Collaboration with internal commercial teams to ensure all business priorities are met
• Working with our external agency partners to create innovative cross-channel marketing campaigns, with particular emphasis on PR and Influencer marketing to deliver growth and meet revenue targets.
• Take full ownership of the beauty marketing function - including planning and reporting of the beauty marketing and PR budget.
• Engage internal leadership teams by presenting strategies, campaigns and results.
• Responsible for day-to-day management of creative, media and PR agencies to ensure successful delivery of annual scope of work
• Lead and deliver on beauty led events throughout the calendar year (NPD launches, Christmas, brand sponsorship)
• Management of 1-2 direct report