JOB SUMMARY

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. You will be responsible for developing and executing comprehensive marketing plans that align with our business objectives, enhance our online presence, and engage our target audience effectively.

QUALIFICATIONS

• Proven experience in a marketing management role.
• Proficiency in SEO, digital marketing, content marketing, and multichannel marketing strategies.
• Familiarity with Google AdWords, Facebook Advertising, and other online advertising platforms.
• Strong skills in copywriting and research to create compelling content that resonates with target audiences.
• Experience in product management and budgeting for effective campaign execution.
• Excellent analytical skills with the ability to interpret data to inform decision-making processes.
• Strong leadership abilities with excellent communication skills to collaborate across teams. Join us as we strive to elevate our brand presence through innovative marketing initiatives. If you are passionate about driving results through strategic thinking and creativity, we encourage you to apply.
  Job Type: Part-time
  Pay: Up to $75.00 per hour
  Expected hours: 10 – 20 per week
  Work Location: Hybrid remote in Cambridge, MA 0214

• Develop and implement innovative marketing strategies across various channels including SEO, social media, email marketing, and print advertising.
• Oversee the execution of performance marketing campaigns, ensuring alignment with overall business goals.
• Manage the creation of engaging content for websites, blogs, social media platforms, and email campaigns.
• Utilize analytics tools such as Google Analytics to track campaign performance and optimize strategies based on data-driven insights.
• Collaborate with sales teams to create effective advertising sales strategies that drive revenue growth.
• Lead e-commerce initiatives to enhance online sales performance and customer engagement.
• Manage budgets for marketing campaigns while ensuring maximum ROI through effective allocation of resources.
• Utilize Adobe Creative Suite for designing promotional materials and digital assets.
• Conduct market research to identify trends and opportunities within the industry.
• Implement marketing automation tools to streamline processes and improve efficiency.