JOB DESCRIPTION:

Job Title: Marketing Manager - Southern Region
Reporting To: EMEA Senior Marketing Manager
Department: Marketing Communications
Location: London, UK

• Brand Strategy and insight development: Work with EMEA publishing, Business Insights and Analytics teams, partners and keep up with trends from public sources to unearth local insights for industry leading brand strategy planning and executions. Become the voice of the player internally sharing player sentiment towards managed products and surfacing product-specific barriers to acquire and retain players.
• Budget Ownership: Responsible for the management of an allocated variable sales and marketing budget. Able to build, manage, maintain and explain budget allocations and rationale to internal stakeholders.
• Leading market campaign planning, local 3rd party brand partnerships, local 1st party console marketing planning, local consumer event planning to deliver high-value activations that connect and resonate with local audiences. Partnering with specialist teams on local PR plans, media and social.
• Results Driven Decision Making: Develop sound KPIs for planned executions and work with relevant internal functions (FP&A, Insights & Analytics and Commercial) to assess effectiveness of campaigns and connect to overall business priorities.
• Internal Stakeholder Management: Present marketing strategies and plans to key stakeholders within EMEA, International teams and Blizzard headquarters. Lead routines for the Southern markets team and collaborate with PR/Communications, social, consumer marketing and franchise publishing functions to create scalable integrated marketing opportunities for managed brands.
• End to end execution: Ability to lead cross functional teams to achieve overarching brand objectives through from design phase to physical execution of launch.
• Support marketing asset localization and delivery of local initiatives to support global campaigns, where required.