Marketing Manager at Freudenberg Home and Cleaning Solutions
Budapest, Közép-Magyarország, Hungary -
Full Time


Start Date

Immediate

Expiry Date

09 May, 25

Salary

0.0

Posted On

10 Feb, 25

Experience

3 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Nielsen Data, Presentation Skills, Consumer Goods, Seo, Digital Marketing

Industry

Marketing/Advertising/Sales

Description

Working at Freudenberg: “We will wow your world!” This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,600 people and hosts a global distribution network.
Some of your Benefits
International Opportunities
Meal Allowance
Safe Environment
Welcome to career changers
Diversity & Inclusion
Budapest
Hybrid Work
Freudenberg Háztartási Cikkek Kereskedelmi BT
You support our team as

Responsibilities
  • Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans
  • Implement product and pricing strategies in alignment with Regional / Global Marketing
  • Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feed back to Regional and Global Teams
  • Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
  • Support the local Head of Marketing in developing and implementing Media (PAID Digital and non digital campaigns ), following the communication strategy based on brand objectives
  • Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all money spent
  • Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs
  • Track products P&L and product Gross Margin mix by Categor
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