JOB DESCRIPTION SUMMARY

Uses insight and expertise to develop and deliver marketing , in terms of scale, scope & specialism, through EITHER managing a team of marketing professionals AND/OR operating as a subject matter expert. Scope of influence typically extends beyond own business unit

KEY RESPONSIBILITIES:

• Manage the implementation of the Customer Lifecycle Management plan by defining the hypotheses that we want to test to deliver against our plan, assembling pods through agile accelerator delivery teams, signing off on plans and campaign work and reporting on outcomes.
• Work in agile Pods to deliver against key jobs to be done that require innovation at pace. Agile Pods are temporary, lean and cross disciplinary teams that are stood up to answer tactical marketing challenges.
• Manage the handover to Growth, CRM and Campaigns & Social accelerator teams for successful campaign work that can be automated and delivered as part of those teams’ BAU work.
• Stay on top of marketing trends, continuously experiment with new routes to market and continually understand and leverage new data & technology
• Demonstrate a culture of stellar execution, agile delivery, and contributing to team happiness.