In this role you will be fully dedicated to our Nintendo brick-built franchises and will help leading the development of their marketing campaigns together with a team of other 2 marketeers, the Marketing Lead, and another Marketing Manager. This will involve (but not be limited to) TV Commercials, Online Videos, SoMe content, In-store material, Product Images etc.
- You’ll take center stage as the go-to audience specialist within the organization, excelling in understanding consumer and shopper needs. Your journey to becoming an audience authority involves adeptly interpreting, translating, and amalgamating both quantitative and qualitative insights. Collaborating closely with our Business Intelligence or Global Insights teams, your success lies in your ability to distill complex information into simplified, targeted strategies.
- You’ll become an expert in product and experience, understanding the distinctive features of the franchise/products and thoughtfully transforming these into actionable and inspiring communication briefs characterized by focus, boldness, aspiration, and innovation.
- You’ll collaborate closely with our product development team, gaining a comprehensive grasp of the franchise universe from both technical and practical standpoints. Your success will stem from your ability to translate product functionalities and experiences into inspirational benefits that resonate with consumers’ aspirations for play.
- You will lead some of the end-to-end communication processes from briefing to marketing execution in close collaboration with the Marketing Lead. During the campaign development you will collaborate with Our LEGO Agency communication partner. On top of that you will together with other LEGO marketeers help driving cross franchise campaigns.
- Lead the implementation of marketing playbook and toolbox into the LEGO organization together with partners, owned channels, and markets.
- As part of our campaign, you will help lead our Event calendar and together with LEGO colleagues in the local markets and the IP partner drive event concept development and execution.
- You will be responsible to ensure brand coherence across owned LEGO channels.
- You understand gaming and have an intuitive understanding of how LEGO can connect with gaming culture in an authentic and meaningful way. Being a gamer or being connected to gaming is a plus!
As part of your role, you’ll dive into an immersive Intellectual Property environment, collaborating closely with key partners to streamline and optimize our ongoing dialogue, ensuring a seamless and dynamic development process for marketing and communication assets.
Play your part in our team succeeding
Join the adventure as the Marketing Manager for our Nintendo Marketing team, becoming a pivotal part of the Gaming IPs within LEGO’s exciting New Businesses. Your journey begins reporting directly to the Head of Product for Gaming IPs, collaborating daily with the Marketing Director to drive innovation and development in crafting the vibrant marketing landscape for LEGO Super Mario and LEGO Animal Crossing.
Do you have what it takes?
- Proven experience in consumer products marketing (ideally with kids / family products)
- Experience in developing and leading product campaigns, including agency management
- Experience in the videogame industry is an advantage
- Effective relationship builder who can collaborate across functions and business units
- Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and encourage colleagues
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