Responsibilities

Strategy & Planning

• Develop and implement an integrated European marketing strategy in line with global corporate goals
• Define target audiences (e.g., research institutions, the pharmaceutical industry, industrial laboratories) and develop appropriate communication approaches
• Plan and budget marketing activities across multiple European markets
• Establish and further develop brand positioning in the scientific and technical environment

Communication & Content

• Create target group-specific content (e.g., technical articles, case studies, application reports)
• Manage and optimize digital communication channels (website, email marketing, social media, GEO/SEO/SEA)
• Translate complex scientific and technical content into clear, customer-focused messages
• Ensure a consistent brand and communication strategy across all countries

Campaign Management & Lead Generation

• Plan, implement and optimize integrated marketing campaigns for lead generation and customer retention
• Partner with the sales team to ensure effective lead handoff and follow-up
• Utilize marketing automation tools and CRM systems for campaign management
• Develop account-based marketing approaches for key accounts

Events & Trade Shows

• Plan and organize international trade shows, conferences, and webinars
• Develop trade show concepts, including communication strategies before, during, and after the events
• Collaborate with local teams to maximize reach and lead generation
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