Marketing Manager at Global Financial Impact - Edwin Alvarado
Pittsburgh, Pennsylvania, United States -
Full Time


Start Date

Immediate

Expiry Date

04 Mar, 26

Salary

0.0

Posted On

04 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Marketing Automation, Email Marketing, Campaign Management, Customer Acquisition, Segmentation, Data Analysis, CRM Management, HTML, Communication Skills, Attention to Detail, Problem Solving, Collaboration, Nurturing Programs, Web Forms, Digital Marketing, Writing Skills

Industry

Description
Role Summary/Purpose The Marketing Manager will be responsible for the development, improvement and execution of all marketing campaigns through Awesome Gym Inc.’s marketing platform. Duties of Position Execute marketing campaign programs by developing emails, landing pages, nurturing programs and web forms using Awesome Gym Inc.’s marketing automation platform. Collaborate with a cross-functional team to plan, deliver, and execute successful customer acquisition and marketing programs. Build appropriate segmentation lists of customers and prospects based on digital marketing behavior, such as past email engagement, website interaction (content downloads, website visits, etc). Measure effectiveness of marketing campaign programs and further optimize to convert leads into customers. Work to protect Awesome Gym Inc.’s email reputation and minimize list decay and unsubscribes, while increasing the productivity of our email sends. Ensure accurate and complete information is captured in our customer relationship management (CRM) system. Qualifications Required Bachelor’s degree or higher in Marketing or related business field 2-3 years’ experience with a marketing automation platform like Marketo, Eloqua, or Pardot (Preferably Marketo) Excellent writing, proofing, and communications skills Strong attention to detail Ability to work independently with minimal supervision and prioritize and manage tasks effectively Demonstrate willingness to learn and utilize creative, problem-solving techniques Working knowledge of HTML is a plus
Responsibilities
The Marketing Manager will develop, improve, and execute marketing campaigns through Awesome Gym Inc.’s marketing platform. This includes collaborating with a cross-functional team to ensure successful customer acquisition and optimizing campaigns to convert leads into customers.
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