Marketing Manager (Global) at SBT Global, Inc.

Petaling Jaya, Selangor, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

17 Oct, 26

Salary

0.0

Posted On

19 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Trade Marketing, Retail Activation, Budget Management, Stakeholder Management, KOL Partnerships, Consumer Engagement, Team Leadership, Campaign Management, Market Intelligence, ROI Analysis, POSM Planning

Industry

Description

Marketing Manager (Global) About Us We are a fast-growing consumer brand operating across Tier 1 & Tier 2 markets, with a strong focus on sell-in, sell-thru, and sell-out strategies. Our culture values smart execution, strong partnerships, and meaningful consumer engagement. The Role As Marketing Manager, youll lead end-to-end marketing campaigns, launches, and trade activations. Your mission is to drive growth across the full sales funnel, strengthen distributor and retail relationships, and manage a high-performing marketing team. What Youll Do 1. Strategy & GTM Define GTM strategies for new product launches and brand campaigns. Draft campaign briefs covering objectives, audiences, budgets, channels, and timelines. Deliver integrated campaigns across offline, digital, and community platforms. 2. Trade Marketing & Retail Activation Own the annual/seasonal trade activation calendar. Develop POSM plans, merchandising strategies, and retailer incentive programs. Support distributors and retail partners to maximize visibility and sales. 3. Consumer & Community Engagement Build and grow audiences on Telegram, Instagram, and relevant communities. Lead brand activations such as events, sampling, and partnerships. Collaborate with ambassadors, KOLs, and partner networks for advocacy. 4. Leadership & Collaboration Manage and mentor Marketing Executives and a Copywriter. Align marketing execution with creative, digital, and sales activation teams. Work cross-functionally to ensure campaigns deliver measurable impact. 5. Insights & Market Intelligence Monitor performance, consumer trends, and competitor activities. Deliver monthly reviews with insights and recommendations. Ensure strategies stay agile within FMCG and regulated industry dynamics. What Youll Bring 610 years of marketing, trade marketing, or consumer activation experience (FMCG / lifestyle / regulated categories preferred). Strong background in sell-in, sell-thru, and sell-out marketing. Proven success managing distributors, retailers, and channel partners. Budget management skills with commercial and ROI focus. Leadership ability to grow and inspire a marketing team. Excellent communication, presentation, and stakeholder management. Experience with consumer communities, influencer/KOL partnerships, and integrated campaigns. Education & Qualifications Bachelors degree in Marketing, Business, or related field. MBA or equivalent advanced degree is a plus. Certifications in digital marketing, analytics, or related fields are valued. This position is for a subsidiary company within our group of companies.

Responsibilities

Lead end-to-end global marketing campaigns, GTM strategies, and trade activations to drive growth across the sales funnel. Manage a marketing team and collaborate with distributors and retail partners to maximize brand visibility and sales.