Marketing Manager, Häagen Dazs Innovation at General Mills
Uxbridge UB8 1QQ, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

21 Nov, 25

Salary

0.0

Posted On

21 Aug, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

:
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Job Description:
As the Marketing Manager, Häagen-Dazs Innovation, you will report to the Head of Häagen-Dazs Core, Pints & Mini-Cups and be responsible for building and managing a long-term innovation pipeline aligned with brand strategy and consumer trends. You will lead the development of innovation projects from concept to execution, ensuring they are rooted in deep consumer understanding and deliver real value to the market.
We’re looking for a passionate, creative thinker who isn’t afraid to challenge convention — individuals who want to shape the future of premium, sophisticated indulgence through innovation, insight, and consumer obsession. If you’re ready to make your mark at a globally loved brand with entrepreneurial spirit, this exceptional opportunity is for you.

Responsibilities
  • Global Innovation Strategy & Pipeline - You’ll develop the innovation strategy that keeps Häagen-Dazs ahead of the category, translating consumer and category insights into action. With a rolling three-year pipeline, you’ll balance quick wins with long-term growth, ensuring our portfolio continues to delight both consumers and customers. Your plans will not only drive results today, but also set the brand up for long-term success.
  • Idea Generation & Execution - From the first spark of an idea through to launch, you’ll lead end-to-end innovation projects on a global scale. Working with cross-functional partners—including Consumer Insights, R&D, Supply Chain, and Finance—you’ll ensure every new product is feasible, scalable, and loved by consumers. You’ll also create compelling global selling stories to help sales teams bring innovation to life with customers across markets.
  • Insights & Learning Loops - You’ll champion the voice of the consumer in everything you do. Partnering with Consumer Insights, you’ll synthesise research, market data, and competitive analysis into actionable strategies. By managing qualitative and quantitative studies, you’ll validate and refine concepts, while learning from in-market performance to continually sharpen our approach.
  • Leadership & Communication - Innovation thrives when teams are inspired. You’ll manage stakeholders across functions and geographies, securing alignment and buy-in for your strategy. At the same time, you’ll foster a culture of creativity and possibility within your global cross-functional team—communicating with clarity, building empathy, and motivating others to deliver world-class execution.
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