Marketing Manager at Happy Pay

Cape Town, Western Cape, South Africa -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Management, Campaign Planning, Campaign Execution, Email Marketing, Social Media Collaboration, Content Creation, Project Management, Stakeholder Alignment, Creative Briefing, Performance Reporting, Cultural Awareness, Commercial Acumen, Copywriting, Data Analysis

Industry

Financial Services

Description

About Happy Pay Happy Pay is an ad-subsidized payments network that gives South Africans access to zero-cost instalments at checkout. Our model is powered by a blend of merchant fees and a performance ads platform that connects high-intent shoppers with relevant brands. We exist to save consumers millions in interest and fees, while helping merchants boost conversion, increase average order value, and drive repeat sales. About the Role We're looking for a sharp, creative, and commercially minded Marketing Executive to join our growing team. You'll play a key role in executing marketing campaigns, shaping our brand voice, and ensuring every activation — from email to events — ladders up to a cohesive and compelling story. You'll work closely with the Head of Marketing and collaborate across sales, product, and design to ensure our messaging is sharp, consistent, and effective. You'll also be a key creative partner to our Social Media Manager, jointly developing exciting ideas and activations that bring the Happy Pay brand to life across every channel. You're someone who has a finger on the pulse of culture, keeps up with the latest trends, and knows how to connect what's happening in the world to what a brand should be saying and doing. This is a role for someone who thinks in campaigns, sweats the details, and gets genuine satisfaction from seeing a big idea land well. What You'll Do Brand Management Support the Happy Pay brand, ensuring consistency in tone, visual identity, and messaging across all channels and touchpoints Develop and maintain brand guidelines and templates for use across the business Help review marketing materials to ensure everything that goes out feels polished and on-brand Help evolve the brand as the business grows, keeping it fresh, relevant, and distinctive Campaign Planning & Execution Support the end-to-end planning and execution of integrated marketing campaigns across digital, email, social, and offline channels Stay on top of cultural trends, platform developments, and industry news to ensure campaigns feel timely, relevant, and connected to what's happening in the world Collaborate closely with the Social Media Manager to develop exciting activations and campaign concepts that come to life across owned and earned channels Coordinate campaign timelines, assets, and deliverables, keeping all stakeholders aligned and on track. Brief creative teams, agencies, and freelancers to produce high-quality assets on time Email Marketing Assist with Happy Pay's email marketing programme, including consumer newsletters, merchant communications, and promotional campaigns Build and maintain segmented audiences to ensure the right messages reach the right people at the right time Align email campaigns with social and broader campaign activity for a joined-up experience Test, optimise, and report on performance to continuously improve open rates, click-through, and conversion Merchant & Partnership Marketing Support merchant onboarding and co-marketing initiatives to drive platform adoption and engagement Develop case studies, one-pagers, and sales enablement materials in partnership with the sales team Identify and help manage partnership opportunities that extend Happy Pay's reach and credibility Work with the Social Media Manager to amplify partnerships and activations across owned channels Performance & Reporting Help maintain the marketing calendar, keeping all activity coordinated and clearly communicated across the business Track and report on campaign performance, brand metrics, and email KPIs Conduct competitor and market research to keep strategy sharp and positioning differentiated Support paid media efforts by coordinating assets and feeding insights back into campaign planning What We're Looking For 2/3+ years of experience in a marketing role, ideally within a startup, tech, or fintech environment Naturally curious and culturally aware, with a habit of keeping up with trends across social, pop culture, and the broader marketing landscape Experience running campaigns end-to-end, from concept through to execution and reporting Strong creative instincts paired with solid project management skills Excellent written and verbal communication skills with a great eye for detail Experience with email marketing platforms such as Sendgrid, Mailchimp, or similar A natural collaborator and ideas person who thrives working alongside creative teammates Commercially minded with a genuine interest in how marketing drives business outcomes Passion for building brands that stand for something and make a real difference Why Join Happy Pay? Join a company with a clear social mission and real traction. Work directly with a driven, founder-led team that's growing fast. Help shape the brand identity of one of Africa's most promising fintech companies. Opportunity to participate in our Employee Share Option Program (ESOP). Our Mission To bring the cost of consumer credit to zero. Our Vision A world of equal financial empowerment, where everyone can thrive. Our Company Values: Prioritize team health and well-being. Maintain the highest (but fair) standards for execution. Give frequent, fair, and always candid feedback. Empower our teams to be entrepreneurial and explore their ideas. Celebrate wins, big and small. Embrace an owner's mentality. Care deeply about impact. Use time wisely and welcome diversity.

Responsibilities

The Marketing Executive will support brand management by ensuring consistency across all channels and developing brand guidelines. They will also be responsible for the end-to-end planning and execution of integrated marketing campaigns across various platforms.