YOUR ROLE

As Marketing Manager at Hatenboer Water, you are responsible for developing and implementing a forward-looking marketing strategy that strengthens our brand positioning, maximises customer value, and drives international growth. You translate business objectives into measurable marketing initiatives and ensure optimal integration of marketing with sales, regional teams, and other departments. You play a key role in professionalising our digital marketing approach—from SEO and content strategy to marketing automation and lead nurturing. By making smart use of data, technology, and customer insights, you build a scalable marketing engine that not only generates leads but also contributes to customer loyalty and revenue growth.

You will be responsible for:

• Strategically leading the marketing team and external agencies.
• Developing regional marketing playbooks and thought leadership content.
• Improving our online visibility and conversion through our website, social media, and campaigns.
• Setting up dashboards and reports for marketing ROI, customer value, and funnel efficiency.
• Creating synergy between marketing and sales, with a focus on MQL quality and conversion to SQLs and orders.

In short: you make sure that marketing at Hatenboer Water is not only creative and visible, but also makes a proven contribution to our commercial and strategic goals.