Marketing Manager, Healthcare SaaS - ANZ at Fortive

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

16 Mar, 26

Salary

0.0

Posted On

16 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, B2B Marketing, Digital Marketing, Email Marketing, Paid Media, Field Campaign Execution, Healthcare Marketing, SaaS Marketing, Project Management, Analytical Skills, Marketing Automation, CRM Systems, AI-Powered Marketing Technology, Account-Based Marketing, Performance Analysis, Brand Strategy

Industry

electrical;Appliances;and Electronics Manufacturing

Description

Demand Generation Manager, Australia & New Zealand Reports to: Country Commercial Manager, Australia & New Zealand Location: Sydney or Melbourne, Australia Job Summary We are seeking a results-driven Demand Generation Manager to develop and execute localized, multi-channel marketing programs to establish Provation as the superior SaaS solution in the Australian and New Zealand healthcare markets. This role is pivotal in driving top-of-funnel growth, competitive displacement, and pipeline creation. The ideal candidate is a hands-on marketer with deep expertise in digital, email, paid media, and field campaign execution, combined with a strong understanding of B2B healthcare and SaaS dynamics. Key Responsibilities 1. Localized Brand Positioning & Reputation Building Develop and execute a regional brand strategy that resonates with ANZ healthcare priorities. Create messaging frameworks that differentiate Provation from incumbent competitors and align with local procurement norms and regulatory requirements. Tailor communications, success stories, and advocacy programs to reflect regional clinical workflows and policy influences. 2. Market Awareness & Engagement Launch integrated awareness campaigns, thought leadership initiatives, and industry partnerships to increase visibility among healthcare executives, clinicians, and IT leaders. Drive participation in regional conferences, webinars, and events to elevate Provation’s profile as an innovation leader. 3. Lead Generation & Pipeline Creation Own end-to-end execution of localized demand generation campaigns across digital, email, paid media, and field channels to drive pipeline creation. Build and activate go-to-market programs targeting competitor accounts. Develop and launch account-based marketing tactics for high-value targets. 4. Performance Analysis & Reporting Provide regular reporting on pipeline contribution, conversion metrics, and campaign ROI. Translate data into actionable insights to continuously improve campaign effectiveness. Qualifications & Experience Bachelor’s degree in relevant field 5-8 years of relevant work experience in demand generation or B2B marketing, preferably in healthcare and/or SaaS. Proven success in executing multi-channel campaigns that drive pipeline and revenue. Strategic, solves complex problems working independently with minimal guidance. Experience marketing to healthcare stakeholders strongly preferred. Hands-on experience with AI-powered marketing technology (e.g., Microsoft Copilot, ChatGPT, Zapier, Canva). Proficiency with marketing automation platforms (HubSpot, Marketo), CRM systems (Salesforce), and digital platforms (Google Analytics, WordPress, Adobe Creative Cloud). Highly self-motivated, resourceful, and comfortable working with minimal direction. Strong analytical skills and ability to translate data into actionable insights. Excellent project management and communication skills. Success in the Role Compelling Regional Brand Positioning that differentiates Provation and aligns with ANZ healthcare priorities and procurement norms. High-Impact Multi-Channel Campaigns that generate qualified leads and drive measurable pipeline growth. Targeted Account-Based Marketing Programs focused on high-value accounts and competitive displacement. Elevated Market Awareness through thought leadership, content, partnerships, and strategic event participation. Data-Driven Insights and Reporting that clearly demonstrate campaign ROI and inform continuous optimization. Strong Sales Alignment & Partnership ensuring marketing initiatives convert to tangible business outcomes. Operational Excellence in campaign execution, leveraging automation and AI tools for efficiency and scalability.

Responsibilities

The Demand Generation Manager will develop and execute localized marketing programs to establish Provation as a leading SaaS solution in the ANZ healthcare markets. Key responsibilities include brand positioning, market engagement, lead generation, and performance analysis.