BASED IN DUBLIN

Job Group 30
We are building a future that embraces innovation, sustainability, and diversity.
We are a business that will bring out the best in you - providing great opportunities for people with ambition and drive. People are at the heart of our company – It is undoubtedly the pride and passion of our colleagues that makes us stand out from the crowd. Our success simply would not be possible without the hard work and dedication of our employees. If you are as excited about our future as we are, then we’d love to hear how you can help us shape it. We are always looking for new talent to help build and grow our company and our brands. Our careers are journeys paved with richness, accomplishments, and a few beers and ciders with friends or strangers along the way. Your journey will be one of close connections and growing friendships as is the beating heart of our company. We collaborate with colleagues in every single other function to do what HEINEKEN does best: brew the highest quality, premium beers, and ciders.
Job Purpose:
An exciting opportunity has arisen for a Marketing Manager on Heineken® Ireland’s Number One Lager brand, working in a cutting edge, dynamic environment with highly motivated and ambitious teams to manage this iconic brand in the Irish market. Reporting to the Marketing Director, you will play a key role on the Marketing & Heineken Ireland Leadership Teams driving the business & the function forward to deliver on our Company Vision & Mission. An excellent team player with a proven success in building high performing teams, you will have demonstrated your ability to connect cross functionally & how you have successfully built strong working relationships with agencies & other external partners. You will be energetic, passionate & committed to building brands & driving for a brand led culture within the organization.

Key Roles & Accountabilities

• As an integral member of the Marketing Leadership Team, support the vision & mission for the HEINEKEN Ireland Marketing team and overall business
• Lead the strategic direction of the Heineken® brand in Ireland aligned to the new core brand idea , partnering with global to shape appropriate assets; lead the development of local topspins and culture pulses.
• Responsible for the Heineken® brand’s P&L; shape commercial discussions to deliver brand volume revenue & OP targets through market leading price, pack and promotional strategies
• Responsible for delivery of breakthrough TTL communications that are proven to shift brand equity and volume metrics
• Drive future of marketing within the team, accelerating martech and precision approaches
• Lead the brand’s Planning Cycle via the preparation of long term strategic plans which are integrated with commercial plans to achieve brand KPIs
• Lead a data driven decision making culture on the brand
• Inspire, and lead a high performing team
• Managing the relationship with Heineken® NV (Amsterdam) to ensure understanding, support and effectiveness for the Irish Heineken® team and managing cross functional relationships and communication of brand direction.
• Build a network of world class agencies, who support delivery of breakthrough communications whilst constantly managing for value on our behalf
• Manage an extensive brand budget with responsibility for identifying & delivering on operational & process efficiencies to maximize return on investment for the brand
• Manage the brands’ responsible alcohol reputation in terms of compliance of all activities/communication with standards set internally, by Heineken NV and by regulatory bodies
• Always Put Safety First

Expereinced required:

• Have a relevant third level qualification with c. 15 years of marketing experience, ideally in the drinks industry, FMCG
• Be self-motivated, energetic, creative and have excellent communication and interpersonal skills with the ability to influence at all levels.
• Proven people management skills with the ability to inspire others
• A strong relationship builder – with ability to foster partnerships for the longer term
• Be highly analytical and possess effective planning, organisational, presentation and strategic skills to perform in this very demanding role.
• Be capable of working on own initiative, and taking responsibility and ownership for actions.

“Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all”

• As an integral member of the Marketing Leadership Team, support the vision & mission for the HEINEKEN Ireland Marketing team and overall business
• Lead the strategic direction of the Heineken® brand in Ireland aligned to the new core brand idea , partnering with global to shape appropriate assets; lead the development of local topspins and culture pulses.
• Responsible for the Heineken® brand’s P&L; shape commercial discussions to deliver brand volume revenue & OP targets through market leading price, pack and promotional strategies
• Responsible for delivery of breakthrough TTL communications that are proven to shift brand equity and volume metrics
• Drive future of marketing within the team, accelerating martech and precision approaches
• Lead the brand’s Planning Cycle via the preparation of long term strategic plans which are integrated with commercial plans to achieve brand KPIs
• Lead a data driven decision making culture on the brand
• Inspire, and lead a high performing team
• Managing the relationship with Heineken® NV (Amsterdam) to ensure understanding, support and effectiveness for the Irish Heineken® team and managing cross functional relationships and communication of brand direction.
• Build a network of world class agencies, who support delivery of breakthrough communications whilst constantly managing for value on our behalf
• Manage an extensive brand budget with responsibility for identifying & delivering on operational & process efficiencies to maximize return on investment for the brand
• Manage the brands’ responsible alcohol reputation in terms of compliance of all activities/communication with standards set internally, by Heineken NV and by regulatory bodies
• Always Put Safety Firs