Key Responsibilities

Marketing Strategy & Planning

• Develop and execute the annual marketing and communications plan.
• Maintain a structured marketing calendar covering hotel, F&B, seasonal promotions and local market activities.
• Monitor market trends, competitor activity and campaign performance, and provide recommendations to the leadership team.

Digital Marketing & Social Media

• Manage the hotel’s digital and social media presence.
• Develop engaging content including photography, videos, reels, stories and promotional campaigns.
• Plan and monitor paid digital campaigns aligned with commercial priorities.
• Track reach, engagement, audience growth and campaign effectiveness.

F&B Marketing

• Work closely with F&B leadership to develop campaigns for restaurants, bars, events and seasonal promotions.
• Drive outlet visibility, covers, footfall and revenue through targeted marketing initiatives.
• Support new concepts, menus, offers, brunches, themed events and special promotions.
• Coordinate social media, photography, influencer activity and promotional materials.

Brand, Content & PR

• Ensure all marketing communication follows Hilton brand standards and guidelines.
• Develop strong content and storytelling around the hotel, guest experience, F&B, destination and Team Members.
• Coordinate photography, videography, PR activity, media visits, influencers and content creators.
• Support Hilton regional and corporate marketing initiatives at property level.

Partnerships & Local Marketing

• Develop partnerships with local businesses, tourism partners, attractions, lifestyle brands and other relevant organizations.
• Identify cross-promotional opportunities that increase awareness and generate incremental hotel and F&B revenue.
• Strengthen the hotel’s positioning within the local market and destination.

Commercial Collaboration

• Work closely with Sales, Revenue Management, E-commerce, F&B and Operations to align marketing activity with business priorities.
• Support seasonal campaigns, staycation offers, tactical promotions and special events.
• Ensure marketing initiatives are commercially focused, measurable and linked to revenue opportunities.

Budget & Agency Management

• Manage the approved marketing budget and monitor expenditure.
• Coordinate external agencies, photographers, videographers, influencers, designers and media partners.
• Ensure marketing spend provides appropriate value and business impact.

What are we looking for?

• Minimum 3–5 years of relevant marketing experience, preferably within hospitality. Previous Hilton experience is an added advantage.
• Strong experience in F&B marketing, digital marketing, social media, PR and content creation.
• Good understanding of hospitality marketing and the local market.
• Strong leadership, ownership and execution skills.
•