Marketing Manager Home & Hygiene (maternity cover)

at  Unilever

Home & Hygiene is one of the biggest and fastest-growing category in Polish FMCG. Unilever is the category leader in Toilet Cleaners and Small Surface Cleaners. Domestos and Cif has a leadership position with the highest brand awareness in H&H with a strong CAGR +5%.
We are looking for a Marketing Manager who will lead the full marketing agenda to take this business to the next level considering changing consumer behaviours and growing competitive pressure in this category. The Leader in this position will lead the team of 3 people. Poland will be one of a few design markets for Domestos globally. Strong marketing experience in creating and executing marketing projects and activations is a must, backed with good overall business & channels understanding.

EXPERIENCES & QUALIFICATIONS

• A minimum of 6 years of working experience in Marketing, CD, Trade Marketing roles in FMCG, preferably in an International Matrix organization.
• Fluent in both English and Polish.
• Strong interest in Home Care category.
• Proven Leadership skills: leads the team to the goals, keeps team motivation high, puts time & energy into team members professional development. Creates positive energy in the team.
• Has a good balance of marketing acumen as well as business drive.
• Resilient, positive, entrepreneurial, and fast.
• Takes intelligent risks: experiments, learns, and moves forward in pursuit of the consumer needs.
• Acts strategically and tactically to achieve outstanding results.
• Strives for high performance in self and others.
• Is demanding from others and himself/herself.
• Is organized and disciplined. Drives simplicity, fights with unnecessary complexity.
• Is comfortable working with people of different backgrounds and years of experience.

SKILLS

• Brand Performance Analysis.
• Purposeful brand crafting and positioning.
• Commercial acumen.
• Net revenue management.
• Communications asset development.
• Brand Guardianship.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a strong leader with marketing background, you are passionate about FMCG, sustainability and building strong brands then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Owns Home & Hygiene P&L with topline and bottom-line responsibility.
• Closely oversees consumer trends in Home & Hygiene markets and takes a strategic lead to ensure that Unilever can outperform competitors.
• Leads H&H marketing team to deploy category plans on time in full.
• Is accountable for the development and delivery of the annual category plans with close cooperation with BG and BU team.
• Co-creates end-to-end development plan for Domestos and Cif.
• Co-creates BU H&H strategy together with BU/BG Teams.
• Makes sure category plans are well communicated to sales teams and customers.