JOIN US IN SHAPING THE FUTURE OF THE THOROUGHBRED INDUSTRY

The National Equine Campus forms a key part of the HRI Strategic Plan 2024-2028, Nurturing Success Inspiring Participation. The Campus, not yet launched, is a key pillar in the strategic plan, ensuring that the right foundations are in place to support a sustainable future for the thoroughbred industry. The campus will provide and promote education, training and people welfare support to people working in the thoroughbred industry, in addition to becoming a high-performance and rehabilitation environment.
The Marketing Manager will play a pivotal role in driving impactful marketing campaigns to further the objectives of the campus. This position offers an exciting opportunity to contribute to the growth and impact of The National Equine Campus within the horse racing and breeding industry.

SKILLS AND EXPERIENCE

• A relevant marketing qualification with a thorough understanding of digital marketing and practical experience in online & social media marketing.
• Previous experience in a similar role together with a proven track record of implementing marketing campaigns.
• A team player with excellent project management, communication and organisational skills along with the ability to work to tight deadlines.
• Comfortable working in a fluid environment that is evolving and adapting.
• An understanding of the horse racing industry is essential.
• As racing is a seven-day business, flexibility in relation to working hours is required.

• Assist with the Brand Strategy development and lead the implementation of the marketing strategy and plan, including positioning the brand in the market and identifying key audience personas in collaboration with the HRI marketing department and key stakeholders.
• Develop the brand identity, tone of voice and ensure brand guidelines are followed & adhered to
• Go to market planning - develop a launch plan with clear phases (pre-launch, launch and post-launch), aligning key stakeholders with timelines and milestones
• Deliver end-to-end marketing campaigns with a focus on driving awareness, engagement, and student recruitment for The National Equine Campus.
• Manage the creation of brand and product content and media planning & buying through agency partners.
• Assist in developing and marketing an industry well-being framework and awareness.
• Manage social media accounts, ensuring consistent and compelling content creation and promotion.
• Manage website content and SEO, ensuring content is relevant, accurate and always up to date.
• Oversee and manage the development of key content assets (website, case studies, social, video, newsletters, email, etc.).
• Involvement in customer service processes and systems, including CRM.
• Track key metrics such as brand awareness, engagement, conversion, and loyalty. Use data to optimise tactics, campaigns, and audience targeting. Be agile and ready to pivot strategy based on feedback and results.
• Report on Marketing & Comms spent with ROI and analyse results on all marketing campaigns, generating actionable insights.
• Liaise with external agencies (creative, media buying, media partners) to maximise campaign effectiveness in line with strategic objectives.
• Maintain excellent relationships with industry and general media partners, supporting the issuing of press releases and information updates as necessary.