Marketing Manager, Hot Platform, Nutrition;市场经理，热冲平台，营养 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

16 Jul, 26

Salary

0.0

Posted On

17 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Business Planning, Innovation Management, Portfolio Management, Brand Management, Project Management, Market Analysis, Cross-functional Leadership, Communication, Product Development, FMCG, Analytical Skills, Strategic Planning, Consumer Insights, Pricing Strategy, Promotion Strategy

Industry

Food and Beverage Services

Description

Overview The mission of this position is to help our consumers to have better gut health and a quality life through nourishment. The vision is building Quaker as leading business in basic-gut-health needs-oriented breakfast for core cohorts, with superior product lines and iconic brand. The product line coves IO (instant oat)/QCO (quick cooking oats)/ OFR (oats for rice)/IOF (instant oat functional)/CPD (cereal powder drink)/Premium CPD/Functional nutrition platform. Responsibilities •Business plan development and deployment according to AOP, to deliver business growth target •Accountable for innovation projects of Quaker basic hot platform, to support market share growth and NR/NOPBT delivery. •Lead portfolio solution for top priority emerging customers, e.g. Club format, premium supers, etc. •Lead annual gifting plan for both online and offline •Lead marketing campaigns when it’s required according to the hot base platform product line business needs, and support channel activities and T2T in perspective of mkt •Identify solutions and make recommendations to improve effectiveness based on business performance monitoring. •Continuously optimize portfolio mix, including proposition, product, package, price, place, and promotion, with sophisticated analysis of competitive lens. Qualifications •Bachelor and above, at least 5 years working experience in marketing •Experience in FMCG multi-national companies, passion in food and beverage category •Trackable records in NPD projects, be familiar with NPD process and logic, and has ability to leverage market insight to craft new product •Strong analytical skills with process-oriented mentality •Strong cross-functional leadership and collaboration skills •Strong communication and project management skills •Good business acumen and good beauty sense

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Responsibilities

The Marketing Manager will develop and deploy business plans to achieve growth targets for the hot platform nutrition category. They are responsible for leading innovation projects, managing portfolio solutions, and executing marketing campaigns across online and offline channels.