What You'll DoDevelop the positioning, messaging and go-to-market strategy for two industrial technology product lines.
Build and evolve the corporate brand alongside the product brands.
Lead product launches from planning through execution.
Manage an in-house creative team consisting of one copywriter and two designers.
Prioritise and manage the delivery pipeline for an offshore web development pod across multiple websites, campaign pages and investor-facing platforms.
Create demand generation programmes that deliver qualified opportunities to the sales team.
Oversee corporate websites, product websites, digital campaigns and investor communications.
Collaborate closely with senior leadership to align marketing with business growth objectives.
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