Marketing Manager at IC Markets (EU) Ltd

Limassol, Cyprus, Cyprus -

Full Time

Start Date

Immediate

Expiry Date

18 Sep, 26

Salary

0.0

Posted On

20 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Full-funnel Marketing Strategy, Digital Performance Marketing, Brand Management, SEO, CRM, Lifecycle Marketing, GDPR Compliance, Event Management, Budget Management, Stakeholder Management, Market Localisation, Paid Media Optimization, Partnership Management, Financial Services Marketing, Regulatory Compliance, Data Attribution

Industry

Financial Services

Description

Join our dynamic team at IC Markets (EU) as a Marketing Manager and help shape the future of FinTech innovation. This full-time, on-site opportunity based in Limassol offers you the chance to make a real impact in a fast-paced and forward-thinking environment. Apply now and take the next step in your career with us! Who We Are: IC Markets (EU) is a leading, fully regulated CFD provider headquartered in Limassol, offering the European market a premier and highly transparent trading environment built on the principle of “Built by traders for traders”. Combining compliance and innovation with cutting-edge technology and exceptional execution, we serve a diverse global clientele as a client-focused organization that values transparency, reliability, and superior service, and offers the opportunity to be part of a dynamic industry built on the trust of our clients and stakeholders. What We’re Looking For: We are looking for an experienced, commercially minded Marketing Manager to lead the development and execution of our full-funnel marketing strategy across the European region. Reporting directly to the Chief Executive Officer, this is a senior, hands-on role with end-to-end ownership of brand, digital performance, offline marketing and partnerships across the EU and EEA. You will be the marketing voice of the Company, building regionally relevant campaigns, developing local partnerships, managing CySEC and ESMA-aligned communications, and driving measurable growth in funded clients, trading volumes, and brand equity across European markets. What You’ll Do: Regional Strategy & Brand Develop and own the Company’s marketing plan, with clear quarterly KPIs across awareness, acquisition, conversion and retention. Act as brand custodian for IC Markets (EU) Ltd, ensuring all communications, creative, partner co-branding and event activations adhere to the Company’s brand guidelines and tone of voice. Localise marketing communications for European audiences across multiple languages, market maturity levels and trading cultures (e.g. Germany, France, Italy, Poland, Nordics). Digital Performance Marketing Plan, execute and optimise paid digital campaigns across Google Ads, YouTube, Meta, TikTok, LinkedIn, native and programmatic - within ESMA / CySEC advertising rules and platform restrictions on CFD promotion. Own performance metrics including CTR, CPL, ROAS, CAC, marketing-led FTDs and trading volume contribution; report regularly to the CEO and the Board. Manage SEO strategy for European markets, including multilingual on-page optimisation, technical SEO and authority building across regional domains. Operate and grow CRM, email and lifecycle marketing across the trader journey - from lead capture through onboarding, activation, reactivation and retention. Own attribution, tracking infrastructure, consent management and first-party data strategy under GDPR and ePrivacy requirements. Continuously test creative, landing pages and audience strategies; bring a structured experimentation mindset to every campaign. Offline Marketing, Events & Sponsorships Lead the Company’s European expo and events calendar - including iFX EXPO Cyprus, Finance Magnates events, FMPS, and key regional broker / fintech conferences. Plan, budget and execute exhibitions, conferences, seminars, IB roadshows and client meetups across major European hubs. Identify, negotiate and manage regional sponsorships, ambassadors and partnership opportunities - with cultural and regulatory sensitivity to each market. Manage relationships with agencies, event organisers, production partners and translation vendors across the region; ensure quality, brand consistency and cost discipline. Track ROI and engagement from every offline activation; ensure offline insights feed back into the digital funnel and CRM. Compliance, Regulation & Risk Work hand-in-hand with the Company’s Legal and Compliance functions to ensure every piece of marketing - paid media, organic content, landing pages, IB collateral, event materials - is fully aligned with CySEC and ESMA requirements, and applicable host-state regulatory requirements under passporting. Maintain a clear approval workflow for risk warnings, leverage disclosures, target market statements and restricted promotional language. Champion GDPR-compliant data practices across all marketing systems, vendors and campaigns, including consent, retention and cross-border transfers. Stay ahead of regulatory developments affecting CFD and FX advertising in Europe and translate them into operational marketing rules. Commercial & Cross-Functional Leadership Partner with the Sales and Dealing teams to align marketing investment with funded client targets, IB acquisition and high-value client growth. Work with Product, Trading and Risk functions to bring new platforms, instruments and trader programmes to market in Europe. Own and manage the Company’s marketing budget - track spend, forecast accurately, and demonstrate clear cost-per-acquisition and return-on-investment by channel. Build and develop a small in-house team over time (specialists across digital, content and events as the business scales). Report directly to the CEO on marketing performance, budget and strategic initiatives, and present to the Board as required. Qualifications: Essential 7+ years of progressive marketing experience, with at least 3 years in a senior or managerial role in the FX / CFD, fintech, online trading or financial services industry. Direct, hands-on experience marketing under CySEC and / or ESMA rules with a clear understanding of CFD advertising restrictions, risk warnings, leverage disclosures and target market obligations. Proven track record across both digital performance and offline marketing - paid media, SEO, CRM, expos, sponsorships and partnerships. Strong commercial acumen, comfortable owning CAC, FTD targets, ROAS and budget P&L, and presenting to senior leadership and the Board. Demonstrated experience working across multiple European markets and languages, and managing localisation, agencies and vendors at scale. Working knowledge of GDPR, ePrivacy and consent management in a marketing context. Native or fully fluent English; written and verbal. Bachelor’s degree in Marketing, Business, Communications, Economics or a related field. Eligibility to live and work in Cyprus. Desirable A second European language (German, French, Italian, Spanish or Polish particularly valued). Familiarity with introducing broker (IB) and affiliate ecosystems and partner marketing in Europe. Experience with marketing analytics and BI tools (GA4, Looker, Tableau, Power BI) and tracking / attribution platforms. Prior experience based in or working closely with the Cyprus financial services ecosystem. Working Arrangement: On-site Monday to Friday 09:00 to 17:00 at our Limassol office. Occasional travel for EU industry events and regulatory engagements. Why Join Us? Experience Rewards Beyond Just a Job! Because You Matter. Competitive Pay – We value you, not just your role. Our compensation reflects the skills and experience you bring to the table. Career Growth – Your journey is important. We’re here to support your development with ongoing learning and clear paths to advancement. Work-Life Balance – Time to rest is time to thrive. With 22 days of annual leave, your personal life is respected and prioritized. Wellness & Healthcare – Health comes first. Enjoy 12 paid sick days and full medical insurance coverage after 6 months-because your well-being is our priority. Future Security – We’re invested in your tomorrow. Participate in our Group Savings and Life Insurance Plan after 6 months. Snack Hub – We care about your daily comfort. Our fully stocked kitchen keeps you energized with fresh fruit, snacks, and beverages. Lunch on Us – Nourishment and connection matter. Enjoy a delicious daily lunch buffet with teammates. Paid Overtime – Your extra effort doesn’t go unnoticed. We recognize and reward the time you put in. Learning & Development – We believe in your potential. Dedicated budgets support your upskilling and curiosity. Referral Bonus – People matter here. Bring in great talent and get rewarded for growing our community. Team Spirit – Culture is everything. Join a team that celebrates together through events and team-building activities. MadBenefits - An exclusive employee perk platform offering hundreds of discounts on dining, retail, entertainment, and everyday essentials). Fitness & Recreation – Stay active and refreshed with access to gym facilities, organized sports, and relaxing spa treatments. Unwind Fridays – We’re human too. Enjoy a relaxed Friday drink with colleagues to close the week on a high note. Our culture is built on empathy, respect, and trust, because at the heart of everything we do is you. Your next big opportunity starts here! Apply now at icmarkets.bamboohr.com/careers and let’s build something incredible together! Thank you for your interest in joining IC Markets. Due to the high volume of applications, only candidates under consideration will be contacted. All applications are handled with the strictest confidentiality.

Responsibilities

Lead the development and execution of a full-funnel marketing strategy across the European region to drive growth in funded clients and brand equity. Manage end-to-end brand, digital performance, offline events, and regulatory-aligned communications reporting directly to the CEO.