ABOUT THE PROJECT

Osdire is an innovative online marketplace connecting freelancers (e.g., designers, developers) with businesses, offering a user-friendly alternative to platforms like Fiverr. With a talented team of developers and designers, we’re preparing to launch by 30 September 2025 and are seeking a driven Marketing Manager to lead our go-to-market strategy.

QUALIFICATIONS:

• 5–7 years of marketing experience, ideally in tech startups or marketplace platforms.
• Proven success in launching or scaling user acquisition for B2B/B2C platforms.
• Expertise in traditional marketing (PPC, social media, email) and growth hacking (e.g., referral programs, A/B testing, viral campaigns).
• Strong leadership skills, with experience managing small teams and cross-functional collaboration.
• Proficiency in analytics tools (e.g., Google Analytics, HubSpot) and marketing platforms (e.g., SEMrush, Mailchimp, Hootsuite).
• Ability to work under tight deadlines and thrive in a fast-paced startup environment.
• Immediate availability to start by mid-August 2025.
• UK-based or authorised to work in the UK.

PREFERRED SKILLS:

• Experience with two-sided marketplaces or freelance platforms.
• Familiarity with growth tactics like referral systems or viral social campaigns.
• Strong communication skills to align marketing with technical teams.

ROLE OVERVIEW:

As the Marketing Manager, you will be the strategic leader driving Osdire’s launch, overseeing a team of three (Digital Marketing Specialist, Social Media/Content Marketer, Email Marketing Specialist) to build brand awareness, acquire users, and drive engagement. You’ll combine traditional marketing with growth hacking tactics to ensure rapid traction for our two-sided marketplace, collaborating closely with our development and design teams to align campaigns with platform features.

KEY RESPONSIBILITIES:

• Develop and execute a go-to-market strategy to position Osdire as a leading freelance marketplace, targeting freelancers and businesses.
• Craft compelling messaging that highlights Osdire’s unique features (e.g., intuitive UX, competitive pricing).
• Lead a team of three marketers, setting clear KPIs (e.g., user sign-ups, active platform usage) and ensuring cohesive campaigns across PPC, social media, email, and influencers.
• Implement growth-oriented tactics, such as referral programs (e.g., “Invite a Freelancer, Get Credit”), viral campaigns on Twitter/X, and A/B testing for conversions.
• Oversee campaign execution, ensuring launches by early September 2025, and review creatives for brand consistency.
• Monitor performance using analytics tools (e.g., Google Analytics) and optimise campaigns based on data (e.g., user acquisition, engagement rates).
• Collaborate with our Laravel, Vue.js, Flutter, and UX/UI teams to align marketing with platform features and visuals.
• Provide weekly updates to leadership on campaign progress and growth metrics.