Marketing Manager at Informa

Riyadh, Riyadh Region, Saudi Arabia -

Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Digital Marketing, SEO, PPC, Analytics, Content Marketing, Campaign Management, Team Leadership, Copywriting, Communication Skills, Database Development, Social Media Management, Marketing Automation, Event Marketing, Testing Strategies, Budget Management

Industry

Information Services

Description

Company Description Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene. Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector. Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities. Job Description In this Marketing Manager role, you will be working as part of the team delivering Global Health Exhbition, the meeting point for the world's healthcare innovators. Responsibilities include: Marketing Strategy & Execution You will own and drive the marketing strategy, including planning, implementation, management, and optimization of inbound and outbound campaigns. You will deliver on strategic KPIs by increasing online traffic, generating leads, and driving conversions, while providing regular performance updates. You will analyze visitor and exhibitor digital behavior using tools like Adobe Analytics and Google Analytics to optimize campaigns and identify opportunities. You will set and benchmark new KPIs to elevate campaign performance. You will collaborate with agencies to develop and optimize paid campaigns using analytics dashboards and reports. You will stay updated on SEO trends, working with stakeholders and agencies to create innovative digital campaigns. You will develop organic search strategies tailored to customer lifecycles and international market trends. You will work with content marketing teams to create high-quality content and improve organic search performance based on traffic and conversions. You will design and implement testing strategies, including A/B testing, landing pages, and CTAs. Leadership You will lead marketing teams to deliver campaigns aligned with KPIs and strategy. You will manage and mentor digital marketers, providing guidance, feedback, and inspiration. Analysis & Insight You will monitor campaign performance through timely reports and recommend data-driven changes. You will identify trends and share insights with teams and senior management to drive revenue and explore opportunities. Planning & Campaign Management You will plan marketing campaigns to achieve visitor attendance and exhibitor acquisition goals. You will ensure adherence to deadlines using tools like Gantt charts, content calendars, and budget trackers. You will assist in developing and managing marketing budgets, ensuring digital elements are up to date. Marketing Execution You will identify target audiences, develop personas, and tailor messaging for key segments. You will ensure timely, optimized communications across digital channels. Qualifications Proven experience as Marketing Manager Bachelor’s Degree or equivalent experience Background Knowledge, Skills & Experience Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. Database development and growth including segmentation / advanced targeting. Building relationships with partners and stakeholders. Analytical and questioning mindset. Significant exposure to design and print suppliers / agencies. Strong copywriting skills. Deadline and target driven. Experience of working in a pressurised environment. Excellent verbal and written communication skills. In Both English & Arabic Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel. Technology savvy. Able to quickly adopt and work with new technology solutions. Desirable Experience of using marketing automation technology (preferably Eloqua). Experience of working with CMS platforms (but coding knowledge not required). Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis. Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others). Formal business/marketing higher education qualification. Experience using Eloqua and/or Adobe Experience Manager. Events marketing experience. Additional Information Core Benefits: Medical Insurance for individual and family Annual leave – 25 days or 28 days (for senior managers) School fees contribution, 40,000 SAR per child per year, up to a max of three children Remote working on Sundays Working anywhere – 1 month every year Family visa costs* (up to a max of three children) Individual annual flight allowance* International Relocation Package*: Paid flight to Riyadh (for you and your dependents) 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices Local Relocation Package*: Paid flight to Riyadh (for you and your dependents) 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices *If eligible

Responsibilities

The Marketing Manager will own and drive the marketing strategy for the Global Health Exhibition, focusing on inbound and outbound campaigns. Responsibilities include analyzing digital behavior, optimizing campaigns, and leading marketing teams to achieve strategic KPIs.