Marketing Manager at Informa

Philadelphia, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Feb, 26

Salary

87550.0

Posted On

10 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Marketing, SEO Best Practice, Project Management, Copywriting, Proofing, Digital Design, Data Analysis, Team Leadership, AI Techniques, Content Creation, Stakeholder Engagement, Training, Mentoring, Workflow Management, Customer Journey Optimization, Trend Spotting

Industry

Information Services

Description

Company Description Taylor & Francis is an Informa Business Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential. Job Description We are looking for a commercially aware and customer-focused Content Marketing Manager to join our lively and enthusiastic marketing team! Overall Role Summary The ‘MM - Content’ owns the development of a key strategic subject area and/or capability within the business (including tactical implementation and delivery). The primary responsibility is to support revenue generation through the delivery of high quality, effective and brand aligned copy and content. By maintaining a high degree of expertise and specialist knowledge in their area, they ensure that agreed objectives and targets are met. This includes providing guidance, training and mentoring to others, setting out best practice, and maintaining a solid knowledge of new technologies, technical developments and the deployment of highly effective copy and content. The role is globally focused, working with management teams to develop the organization’s capability in their specialist area and ensuring that the best practice they set, and advocate is globally consistent. The role sits within the Digital Delivery Group and has a global remit, covering all regions What you'll be doing: Be an acknowledged subject matter expert for digital content creation and deployment across T&F marketing and across the wider T&F group. Content creation activities including Creation and curation of trusted digital content Use of web traffic analysis and keyword research Ensuring all content creation activities are within brand guidelines Thought leadership in the appropriate, legal, safe and effective use of AI techniques and tools Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys Work with Insight teams to understand, manage and develop process to measure effectiveness of content, and proactively improve through ongoing feedback loops. Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups. Support the management of all workflows in line with ROI goals and brand guidelines. Ensure constant development orientation for team in with use of latest tools and techniques – specifically including AI techniques, tools, processes and thinking. General Accountabilities: Takes full ownership and accountability for delivery of key activities and projects which enable growth in capability in their area Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives. Takes course correction actions where appropriate to ensure agreed objectives and targets can be met. Provides guidance, training and mentoring to more junior marketing department colleagues, acting as mentor and role model. Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence Builds effective relationships with all relevant internal and external stakeholders, utilising networks to inform development and capabilities. Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise. Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps. Ensures channel knowledge is always current, acting as a ‘trend-spotter’ within the department. People management accountabilities (where applicable) Lead, performance manage and develop direct reports, fostering a culture of high-level performance, motivation, quality, efficiency and innovation in the team and the larger marketing organization helping to encourage new ideas and constructive feedback Qualifications What we're looking for: Experience in content marketing campaign delivery Understanding and enthusiasm for SEO best practice. Evidence-based approach to activities, with the skills to use data to inform all areas of work. Excellent project management, copywriting and proofing skills with an eye for digital design. Knowledge and ability with IT systems including core MS Office packages (Word, Excel, PowerPoint), WordPress, email creation platforms and/or other bespoke IT systems. A demonstrable awareness of key commercial issues such as profitability, growth, strategy evaluation and selection, and business development. Demonstrable experience leading and developing a highly engaged team to high performance Additional Information What we're offering in return: Annual salary ranging from $82,400 — $87,550 Salary commensurate with experience Ample paid time off Paid parental leave Paid leave for life events; i.e. wedding or moving Sick time Medical & vision benefits 4 volunteering days per year Paid day off for your birthday 401(k) match Flexible working schedule Seasonal social and charitable events Training and development What you should know: Closing Date for applications: 21 November 2025 Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity. You must the right to live and work in the United States In-Person Time: We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more (approximately 60% of work time). When you're not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely. The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our office in Philadelphia or Boca Raton to ensure that as a balanced worker they can make it onsite 3 days per week. Interview process: Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant. We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected] Being ‘you’ at Taylor and Francis: Here at Taylor & Francis, we know that many times the 'perfect candidate' doesn't exist, and that people can feel discouraged about applying for a job if they don't fit all the requirements. We encourage you to apply if you're excited about working for us and have some of the skills or experience we're looking for. We believe in the notion that many skills and experiences are transferrable, and you could be just what we need! Taylor & Francis is proud to be an Equal Opportunity Employer. We strongly believe in the value of diversity of people and thought. We strive to foster a supportive and inclusive environment where our colleagues can learn, develop, and succeed, all while feeling comfortable with being their true self. We embrace all walks of life regardless of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, veteran status, citizenship, or any other protected characteristic under local law. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F. https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/

Responsibilities

The Marketing Manager will own the development of a key strategic subject area within the business, focusing on revenue generation through high-quality content. They will collaborate with various teams to ensure content effectiveness and adherence to brand guidelines.