Marketing Manager at Informa

Riyadh, Riyadh Region, Saudi Arabia -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

0.0

Posted On

10 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Digital Marketing, SEO, PPC, Data Analytics, Campaign Planning, Content Marketing, A/B Testing, Email Marketing, Database Development, Stakeholder Management, Copywriting, Communication, Project Management, Team Leadership, Market Research, Customer Segmentation

Industry

Information Services

Description

Company Description Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene. Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector. Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities. Job Description We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to: Work within a highly dynamic business with the energy and style of a start-up Be part of building a business that is launching new products and events at scale Grab an opportunity to accelerate your career and make a real impact. As our Marketing Manager you will design and deliver critical aspects of the marketing strategy to achieve commercial objectives and revenue targets. You'll achieve this through exceptional delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation. What you will do: Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns. Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates. Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities. Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns. Work with our supporting agencies to develop the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns. Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets. Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s). LEADERSHIP Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy. Line manages digital marketer/s in order to successfully implement campaign strategies. Provide guidance, feedback and inspiration to line reports. ANALYSIS & INSIGHT Monitor campaign performances by producing relevant and timely reports. Recommend changes to campaign execution based on data insights. Identify trends and insights, and optimize spend and performance based on the insights. Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities. PLANNING & CAMPAIGN MANAGEMENT Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition. Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers). Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date. MARKETING EXECUTION Work with marketers to identify the target universe and key segments within the target universe Assist with the development of personas, value propositions and messaging for each of the key segments for each product Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel Significant experience in a digital marketing role to manager level Experience in using Eloqua, Adobe Analytics and Adobe Target Analytical and questioning mindset Solid experience of A/B web and email testing PPC and SEO experience Excellent time keeper, with ability to juggle multiple projects Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders Proven experience of hitting digital channel KPIs Passion for digital marketing Ability to communicate ideas clearly, effectively and persuasively Database development and growth including segmentation and personalisation Deadline and target driven Excellent verbal and written communication skills Qualifications What you will bring: Minimum of 5 years’ experience as Marketing Manager Bachelor’s Degree or equivalent experience Background Knowledge, Skills & Experience we need: Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. Database development and growth including segmentation / advanced targeting. Building relationships with partners and stakeholders. Analytical and questioning mindset. Significant exposure to design and print suppliers / agencies. Strong copywriting skills. Deadline and target driven. Experience of working in a pressurised environment. Excellent verbal and written communication skills. In Both English & Arabic Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel. Technology savvy. Able to quickly adopt and work with new technology solutions. It would be helpful to have: Experience of using marketing automation technology (preferably Eloqua). Experience of working with CMS platforms (but coding knowledge not required). Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis. Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others). Formal business/marketing higher education qualification. Experience using Eloqua and/or Adobe Experience Manager. Events marketing experience. Additional Information What you will get: Medical Insurance for individual and family Annual leave – 25 days Remote working on Sundays Working anywhere – 4 weeks every year Wellbeing Benefits Family visa costs (up to a max of three children) Individual annual flight allowance for expats International Relocation Package*: Paid flight to Riyadh – individual and family (up to a max of three children) 60 days accommodation or suitable serviced apartment from your arrival date, or a one-off payment of SAR 5,000 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs Individual annual flight allowance Paid flight home for individual and end of service gratuity payment when leaving the company (if applicable) Local Relocation Package*: Paid flight to Riyadh – individual and family (up to a max of three children) 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000 Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs *If eligible We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.

Responsibilities

As the Marketing Manager, you will design and deliver the marketing strategy to achieve commercial objectives and revenue targets. This includes managing inbound and outbound marketing campaigns, optimizing digital marketing efforts, and leading a team to ensure successful campaign execution.