Marketing Manager at Informa

Bangkok, Bangkok, Thailand -

Full Time

Start Date

Immediate

Expiry Date

02 Apr, 26

Salary

0.0

Posted On

02 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, B2B Marketing, Events Marketing, Brand Communications, Marketing Strategy, Client Engagement, Social Media Strategy, Data Analysis, Budget Management, Content Management, Event Management, Stakeholder Collaboration, Market Research, Promotional Campaigns, Competitive Benchmarking, Interpersonal Skills

Industry

Information Services

Description

Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description This role is based in our Ari Hills Building office. As Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the Fi Asia events (Thailand, Indonesia, and Vietnam), with the core KPIs of delivering good and quality attendance and attendees’ experience. PRINCIPAL DUTIES AND RESPONSIBILITIES: Design and execute brand communications strategies and marketing plans for the events, as well as result-driven marketing promotions campaigns Develop marketing and client engagement strategies and initiatives for the Asia region to enhance events awareness, drive sales and grow market share. Then work hands-on with members of the Marketing team to deliver each initiative on the marketing calendar Develop regional digital and social media strategies in line with event branding guidelines and campaigns, leveraging local insights and influencers to build brand awareness Work closely with key stakeholders to gather audience and commercial insights, develop a data driven POV on what motivates our buyers, and execute effective, measurable marketing campaigns Track responsible budgets and investments, ensuring budgets are managed in a timely manner and evaluate effectiveness and relevant performance metrics Support competitive benchmarking and provide data-driven insights and best practices for strategic planning; Manage content, social media, creative and marketing agencies and suppliers for identifying market opportunities and delivering aligned impacts Works closely and collaboratively with the Event and Sales team to plan and execute the event’s entire marketing campaign. Work with trade media and partners such as trade associations to extend promotional reach Onsite event management including but not limited to Pre-registration and onsite registration Supervision of survey temps to ensure quality insights are captured Obtaining exhibitor and visitor quotes Qualifications Bachelor’s Degree/Professional Degree in Marketing or equivalent At least 5 years of working experience preferably in events or exhibitions industry Required skills: Digital Marketing, B2B Marketing, Events Marketing Prefer Manager who has experienced in Marketing/Business Development or equivalent Self-driven Good interpersonal skills Capable to cope with stress and tight timeline Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here

Responsibilities

The Marketing Manager will strategize, plan, develop, and implement marketing activities and campaigns for the Fi Asia events. This includes executing brand communications strategies and managing marketing promotions to enhance event awareness and drive attendance.