Marketing Manager - Insurtech start-up

at  Up World

Our client is fixing High Net Worth (HNW) insurance - delivering a personal experience powered by technology.
For customers today, instead of getting an advised service and building connections with their broker, they spend the contact time relaying information about their home, completing PDF forms, and waiting days for replies for quotes from their insurance broker. Just to repeat that process the following year.
It’s slow and opaque, and there is little value added for the customer.
They want to be able to manage it 24/7 and reap the benefits of a digital experience, whilst simultaneously retaining the experience and knowledge of people to offer guidance and advice.
That is what they are building – a digital HNW insurance solution leveraging technology with the human touch. On a mission to give people confidence in their cover.

WHAT ARE WE LOOKING FOR?

We are looking for a Marketing Manager to lead on the D2C marketing efforts. You will be our first full-time marketing hire so will be instrumental in determining the go-to-market strategy and lead generation efforts.
As the key player in managing the channels, and overseeing the social media, you will also help identify and develop any other opportunities, such as brand partnerships. You will drive the acquisition, engagement, and retention of their target audience.
This is an exciting opportunity for someone up for the challenge in helping build a brand in a sector that traditionally has found it hard to engage customers. You will have a deep understanding of the target audience, really know what motivates them and how to engage them.

Please refer the Job description for details