Marketing Manager Integrated Marketing Communications & Activation - Parent at Campari Group

Munich, Bavaria, Germany -

Full Time

Start Date

Immediate

Expiry Date

21 Aug, 26

Salary

0.0

Posted On

23 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Planning, Media Buying, Digital Strategy, Social Media Management, Public Relations, Consumer Events, CRM Strategy, Budget Allocation, Agency Management, Leadership, Web Communication Strategy, Market Analysis, KPI Definition, Stakeholder Management, Integrated Marketing Communications, Brand Positioning

Industry

Food and Beverage Services

Description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry. General Description of the Role As the Integrated Marketing Communications & Activation Manager, you will hold a central role within the German Marketing team, reporting directly to the Marketing Director Germany. Your core responsibility lies in the strategic and operational execution of media planning and buying—across both online and offline channels. This aspect of the role demands hands-on involvement and a strong command of media operations to ensure impactful, efficient, and consistent brand exposure. In addition to media, you’ll lead a team across digital and social media, PR, partnerships, and consumer events. Your focus will be on guiding and coaching your team, fostering collaboration, and ensuring that all activities are aligned under a cohesive and integrated marketing strategy. Your tasks Define and lead the media and digital strategy across all channels, ensuring full alignment with brand objectives, global guidelines, and market requirements Manage and evaluate external media and digital agencies, building a strong partner network to identify trends and drive innovation Optimize media investment through best‑in‑class negotiations, budget allocation, and full oversight of the media buying and accounting cycle Develop and implement impactful Brand PR initiatives that strengthen brand positioning and visibility. Plan and execute consumer events that reinforce brand strategy while maximizing budget efficiency and consumer engagement Ensure consistent and effective brand presence by developing an optimal media mix and exploring innovative communication solutions Provide insights, trend monitoring, and coaching to Marketing and Commercial teams on media, digital platforms, PR, events, and emerging technologies Own the local CRM strategy, including lead generation, content planning, and KPI definition for digital, social media, PR, and consumer event activities Your profile At least 8 years’ experience as Media and Digital Manager acquired in multinational Food & Beverage Companies and min. 5 years of media buying University degree in Business Administration or Marketing & Communication Fluent knowledge of German and English Knowledge of design and development of web communication strategy (Web advertising, Website Management, Properties, Web sites) Experience in collaboration with Media Agencies & PR agencies management Ability to work in a matrix organization Leadership experience What we offer 30 days of vacation Flexible working hours Remote work options Fitness center subsidy Company pension plan Anniversary payments Special leave Comprehensive onboarding Discounted employee purchases & free products Exciting team events Lunch vouchers Deutschlandticket This is a temporary role until 30th November 2027 to cover a parental leave. Please let us know the earliest possible start date and your salary expectation. Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection. Note to applicants: Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question. Notice to third party agencies: Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.

Responsibilities

Lead the strategic and operational execution of integrated media planning and buying across online and offline channels. Manage a multidisciplinary team covering digital, social media, PR, partnerships, and consumer events to ensure cohesive brand exposure.