Marketing Manager, Integrated Solutions (Retail Services) at TC Transcontinental

Vaughan, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

11 Apr, 26

Salary

137386.0

Posted On

11 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Solutions Marketing, Product Marketing, Integrated Marketing, Storytelling, Sales Enablement, Project Management, Communication Skills, Content Strategy, Digital Marketing, Analytics, Collaboration, Customer Needs Analysis, Salesforce, Messaging Frameworks, Brand Management

Industry

Packaging and Containers Manufacturing

Description

Overview Create value at TC Transcontinental. At TC Transcontinental, we've got it made, and that's because of the expertise of our team. We have been driving innovation since 1976. With approximately 7400 employees, TC Transcontinental is a North American leader in flexible packaging, a Canadian retail marketing services provider, Canada’s largest printer, and the Canadian leader in French-language educational publishing. Respect, teamwork, performance and innovation are the strong values held by the Corporation and its employees. TC Transcontinental's commitment to its stakeholders is to pursue its business activities in a responsible manner. We take care of our team, support each other and cultivate a sense of belonging for all. We are looking for Marketing Manager, Integrated Solutions - a strategic, creative, commercially minded marketer who can help us tell our story - clearly, consistently, and powerfully. This role will build our first truly integrated marketing function, responsible for positioning our complex offering as a unified, value-driven solution for Canada’s top retailers. This is not a traditional brand or communications role. It’s a solutions marketing role focused on enabling sales, strengthening our platform narrative, and driving commercial impact through compelling storytelling, product marketing discipline, and media-savvy communication. This position is currently open and reflects a new position created to support organizational growth. The salary range for this position is $110,909 - $137,386 per year, commensurate with experience, education, and internal equity. This range is provided to ensure clarity and promote equitable access to employment opportunities. Location: Vaughan, ON (Hybrid – 3 days in office) Responsibilities When your actions lead to success: What You’ll Do Build Our Solution-Based Marketing Framework Develop a cohesive narrative that ties together our print & distribution execution, in-store innovation, analytics, content solutions, and suite of AI powered tools. Build messaging frameworks and value propositions that clearly articulate how our offering solves retailer challenges - grounded in product marketing discipline. Ensure story and brand continuity across all media, channels, and sales materials. Enable Account Managers Build go-to-market toolkits, pitch decks, demos, case studies, and one-pagers that support solution-based selling. Develop sales enablement materials that ensure brand consistency, message alignment, and a strong throughline across every stage of the sales cycle. Collaborate with sales and leadership to understand customer needs and translate them into compelling solution bundles. Partner with subject-matter experts across divisions to ensure accuracy, clarity, and alignment. Leverage Salesforce insights to support pipeline storytelling, segmentation, and campaign targeting. Drive Integrated Campaigns Lead the development of integrated marketing campaigns that position us as a strategic partner - not a transactional vendor. Partner with content, analytics, and operational teams to showcase proof of value through storytelling, insights, and creative assets. Build digital content (web, email, social, thought leadership) that communicates our platform capabilities and innovations across multiple media formats. Ensure that campaign messaging ladders up consistently to our core platform narrative. Strengthen Market Presence Elevate our brand presence across retail, marketing, and media communities in Canada. Create content strategies for industry events, thought leadership, PR, and commercial announcements. Ensure our online presence reflects our full suite of capabilities, product differentiation, and innovation pipeline. Own Cross-Organizational Alignment Translate our complex internal structure into clear, simplified, customer-ready messaging. Work closely with product, operations, and commercial leaders to ensure consistency across every customer touchpoint. Drive message and story continuity across all internal and external channels. Qualifications When your expertise drives us: Bachelor’s degree or equivalent experience. Experience in B2B marketing, solutions marketing, product marketing, or integrated marketing. Experience within retail, CPG, or agency environments is essential. Skilled in solution-based messaging, product marketing, and storytelling across multiple media types. Strong writing and communication skills; able to transform technical capabilities into commercial narratives. Proven ability to build sales enablement tools (pitch decks, frameworks, one-pagers). Comfortable managing multiple projects in a fast-paced environment. Familiarity with Salesforce or similar CRM systems is an asset When benefits really help you live better: We offer a comprehensive and flexible benefits package designed to support your well-being and help you thrive—at work and at home. Our offerings include: Competitive compensation with performance-based incentives and retirement savings plans with company match Customizable group benefits including health, dental, life, disability, and travel insurance Paid time off Employee perks such as discounts on insurance, wireless plans, travel, and more Career development opportunities A dynamic, inclusive work environment where your voice matters and your growth is supported TC Transcontinental is committed to fair, transparent, and equitable hiring practices. We disclose that no artificial intelligence (AI) tools or automated decision-making systems are used in our recruitment or selection process. TC Transcontinental is an equal opportunity employer committed to fostering a diverse, inclusive, and accessible workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, disability, veteran status, or any other characteristic protected by applicable laws in the jurisdictions where we operate. We are also committed to providing an inclusive and barrier-free recruitment and work environment—promoting dignity, independence, integration, and equal opportunity for all, including persons with disabilities. Accommodations, including alternative formats, will be made available for all parts of the recruitment and selection process. For more information or to request an accommodation please contact talent@tc.tc. Send us your application. Create something with TC Transcontinental. #LI-TH1#LI-hybrid

Responsibilities

The Marketing Manager will build a solution-based marketing framework and develop integrated marketing campaigns to position the company as a strategic partner. They will also create sales enablement materials and ensure brand consistency across all channels.