· Responsible for planning, executing, and tracking marketing campaigns across multiple channels to support product awareness and lead generation
· Support the launching of new products, coordinating promotional efforts, and ensuring consistent messaging across all marketing platforms
· Developing marketing collateral, including website content, presentations (PowerPoint), social media content, and email campaigns
· Designing and updating website pages and landing pages, ensuring the site is visually appealing and aligned with branding
· Managing and optimising the company’s LinkedIn presence by creating engaging posts
· Conducting research to understand customer trends, industry developments, and competitor activities
· Monitoring and reporting on the performance of marketing campaigns and initiatives, using analytics to identify areas for improvement and optimise future efforts
· Working closely with Sales, Product, and Customer Support teams to align marketing efforts with business goals, driving integrated campaigns and messaging
· Organising and managing marketing events, webinars, and trade shows