Implement a local touchpoint and media strategy for the Italian market in line with the country strategy and overall marketing strategy. Manage budget at campaign level, including spend planning and reporting, in alignment with the Marketing Lead.
Steer our local agencies (such as Creative, Media, IM) to ensure the best possible campaign execution together in alignment with the Marketing Lead and the Media team.
Localise and execute global campaigns across all relevant touch points in collaboration with the relevant teams (e.g. central Global Marketing, Creative team, Retail, PR, Digital Media).
Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends.
Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touch-points.
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