Marketing Manager at Jobberman

, Osun State, Nigeria -

Full Time

Start Date

Immediate

Expiry Date

26 Aug, 26

Salary

0.0

Posted On

28 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Integrated Marketing Planning, Content Strategy, Performance Reporting, Budget Management, Vendor Management, Digital Marketing, SEO/SEM, CRM, Marketing Analytics, A/B Testing, Stakeholder Management, Creative Briefing, Market Research, Campaign Execution, Brand Governance

Industry

Human Resources Services

Description

JOB DESCRIPTION Our client is a leading beverage retail and distribution platform in Nigeria, focused on making quality drinks easily accessible to consumers and businesses. They operate across multiple channels, delivering a wide range of alcoholic and non-alcoholic beverages with speed, reliability, and convenience. Driven by innovation and customer satisfaction, they combine strong logistics, digital commerce, and data-driven insights to redefine how beverages are purchased and delivered across the country. Job Title: Marketing Manager Department Marketing (Group / Shared Services) Work Mode Full-time; Hybrid Location Lagos, Nigeria Reports To Chief Executive Officer (CEO) Internal Stakeholders Ecommerce & Growth; Commercial / Category & Revenue Management; Customer Experience; Supply Chain / Operations; Finance; Tech & Data; People/HR Role Purpose / Overview The Marketing Manager owns the brand and marketing agenda across channels. The role translates commercial priorities and customer insights into integrated plans and campaigns, ensures disciplined brand governance, and measures marketing effectiveness through a structured test-and-learn approach. Success is demonstrated through consistent brand execution, high-quality campaigns delivered on time, and clear measurement that informs decision-making. Key Responsibilities (What You’ll Do) Brand Strategy and Governance Define and maintain brand positioning, value proposition, brand architecture (where applicable), and tone-of-voice. Own the brand guideline pack and ensure adoption across all teams, agencies, and business units. Operate brand governance: approvals for messaging, creative consistency, product claims accuracy, and reputational risk checks prior to publishing. Monitor competitors and category trends; propose brand responses and differentiation opportunities. Integrated Marketing Planning and Campaign Delivery Create quarterly and monthly marketing plans aligned to commercial priorities, launches, seasonal periods, and business OKRs. Lead end-to-end campaign delivery across applicable channels (digital, social, influencer, PR, partnerships, CRM/email where applicable). Define clear campaign objectives, target audience, creative direction, channel mix, budget envelope (where applicable), and measurement approach. Build and maintain a campaign calendar with deadlines, dependencies, and approval checkpoints; manage delivery to timelines. Content Strategy and Creative Management Own the content strategy and editorial calendar aligned to the customer journey (awareness → consideration → conversion → retention). Develop high-quality briefs with clear objectives, deliverables, timelines, and acceptance criteria for copy, design, video, and production work. Quality-assure creative outputs against brand standards, channel requirements, and factual accuracy before publishing. Coordinate with internal resources (including dotted-line BU creative resources) and external creators to maintain speed without compromising quality. Performance Reporting, Insights and Optimisation Define and track marketing KPIs (reach, engagement quality, share-of-voice proxies, campaign efficiency signals, and conversion support metrics where measurable). Operate a test-and-learn rhythm: hypotheses, experiments, results, learnings, and iteration. Produce weekly active-campaign updates and a monthly marketing performance report summarizing outcomes, drivers, risks, and recommended next actions. Partner with Tech & Data / Growth to ensure tracking and reporting are configured correctly and consistently (tags, dashboards, measurement rules). Budget, Vendor and Partnership Management Plan and track marketing spend within approved guardrails; proactively identify variance risks and mitigation actions. Manage vendors/agencies: selection inputs, scoping, SLAs, performance evaluation, and invoice readiness packs for Finance. Maintain an auditable repository for scopes, approvals, creative sign-offs, and campaign evidence. Support partnerships and PR initiatives with clear briefs, approval workflows, and measurement of outcomes. Cross-Functional Collaboration and Compliance Work closely with Commercial, Growth, Customer Experience, and Supply Chain to align messaging, timing, and customer impact. Ensure compliance with data/privacy requirements for campaigns using customer data; ensure IP/content usage rights are respected. Escalate reputational issues promptly and coordinate approved crisis communications with leadership. Contribute to internal brand training and adoption routines. Requirements Person Requirements (Who You Are) Education and Experience Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is an advantage. 8+ years of progressive marketing experience, preferably in FMCG, ecommerce, consumer retail, or high-growth consumer brands. Proven track record planning and executing multi-channel campaigns and managing external vendors/agencies. Demonstrated ability to use data and insights to improve marketing effectiveness (test-and-learn). Technical Skills and Competences Strong understanding of digital marketing fundamentals (paid media concepts, SEO/SEM basics, social/influencer, CRM fundamentals). Ability to write effective creative briefs and evaluate creative work against objectives and brand standards. Marketing analytics literacy: campaign measurement, attribution concepts, A/B testing, and performance reporting. Working knowledge of common tools (Meta/Google platforms, email/CRM tools where applicable, GA/analytics, social tools). Budget management and vendor governance (briefs, SLAs, performance reviews). Behavioural Competencies Strategic thinking with strong execution discipline and attention to detail. Clear communicator who can simplify complex ideas for diverse stakeholders. Collaborative partner who works effectively across Growth, Commercial, Supply Chain, and Customer Experience teams. Customer-centric mindset; curious and insight-driven. High integrity and sound judgement, especially for external communications and brand risk. Working Conditions Hybrid role based in Lagos, Nigeria with periodic on-site collaboration and campaign execution support. May require occasional travel for activations, partner meetings, or shoots. Peak workload periods may occur around major campaigns, seasonal promotions, and launches. Confidentiality is required for strategic plans, partnerships, and commercial initiatives. Compensation and Benefits Compensation is competitive and aligned to level and experience. Benefits typically include health insurance, paid time off, tools required to perform the role (laptop and approved software access), and learning support where applicable. Equal Employment Opportunity and Data Consent Our client is an equal opportunity employer. Employment decisions are based on merit, qualifications, and business needs.

Responsibilities

The Marketing Manager is responsible for owning the brand agenda and translating commercial priorities into integrated multi-channel campaigns. This includes managing brand governance, content strategy, and measuring marketing effectiveness through data-driven insights.