ESSENTIAL SKILLS/EXPERIENCE YOU’LL NEED

• Proven expertise in implementing marketing campaigns that yield tangible and measurable outcomes.
• Understanding of upper-funnel activities and their pivotal role in optimising overall performance.
• Proven ability to oversee the creative development process for marketing campaigns, ensuring alignment with the target audience’s preferences and aspirations.
• Experience leveraging diverse digital marketing platforms to optimise campaigns and incorporate cutting-edge solutions.
• Consistent track record of influencing stakeholders across various departments, fostering collaboration, and gaining support for digital marketing initiatives.

DESIRABLE SKILLS

• Experience working in Financial Services is advantageous, even better in the Pet environment

As a Marketing Manager, you will take responsibility for the execution and performance of marketing activity for one or more of the John Lewis Money products across Insurance and/or Credit & Banking. You will ensure marketing campaigns are executed across multiple channels to an exceptional standard, maximizing marketing expenditure return on investment (ROI) through testing, learning, optimization programs, and customer-centric targeting. You will demonstrate in-depth knowledge of the Financial Services sector, products and associated regulation, executing best-in-practice and high quality work. You will have the ability to manage customer insights and commercial outcomes.

• Salary range - £48,000.00 - £76,000.00
• Contract type - This position is permanent.
• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you’ll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aims for around 1 day a week in the office to connect and on a more ad-hoc basis to attend key meetings

ABOUT THE ROLE

As a Marketing Manager, you will take responsibility for the execution and performance of marketing activity for one or more of the John Lewis Money products across Insurance and/or Credit & Banking. You will ensure marketing campaigns are executed across multiple channels to an exceptional standard, maximizing marketing expenditure return on investment (ROI) through testing, learning, optimization programs, and customer-centric targeting. You will demonstrate in-depth knowledge of the Financial Services sector, products and associated regulation, executing best-in-practice and high quality work. You will have the ability to manage customer insights and commercial outcomes.

• Salary range - £48,000.00 - £76,000.00
• Contract type - This position is permanent.
• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you’ll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aims for around 1 day a week in the office to connect and on a more ad-hoc basis to attend key meetings.

KEY RESPONSIBILITIES

• Responsible for the execution of projects as designated by the appropriate Marketing Lead or Senior Marketing Manager.
• Execute, manage and optimise integrated marketing activities for the FS Value Streams, ensuring that trading and customer objectives are accurately represented, across agreed-upon channels, including but not limited to Facebook, Instagram, YouTube, Display, SearchAds360, SEO, Affiliates, point of sale/printed collateral, web pages/banners, ATL channels when required, and SFMC newsletters, trigger emails and integrated email campaigns.
• Work closely with the wider Marketing team to align on both bespoke marketing campaign optimisations, as well as end to end customer journeys and trigger strategy/comms.
• Align and target marketing activities based on customer strategy, audience, and behavioral segments
• Champion a customer first approach to support customer, marketing and trading priorities, measured by commercial and engagement KPIs
• Accountable for ensuring accuracy of communications - (in terms of: copy, design, tone of voice, timings and audience)
• Management of budgets, tracking expenditure against the budget and driving efficiencies to maximise ROIs and customer KPIs. Liaises with internal finance teams and planning, as well as external suppliers.
• Ensure timely analysis and reporting in mutually agreed-upon formats and dashboards, leveraging insights to inform future campaigns.
• Identify and spearhead groundbreaking initiatives within the digital performance and personalisation landscape.
• Utilise insights and internal and external networks to remain abreast of critical customer requirements, market conditions, and trends, including technological Advancements.
• Ensure all work adheres to financial promotion regulation and required standards of governance.